Archive for Content Marketing – Page 46

Content Marketing for Online Profits – Video

Here's my video description of the new ebook I released last week, Content Marketing for Online Profits. I have to ask your forgiveness for my amateur video which I shot myself with an inexpensive Logitech Web cam, on a Sunday morning at home.

My intention was to write a polished script and do a better job than this, but I've run out of time. The important message is that if you haven't done so already, please click this link to register to gain access to Content Marketing for Online Profits.

It's an online learning program brought to you through MyKnowledgeGenie.com, which is quite amazing in itself. Check it out and let me know what you think.

Content Marketing Profits: Learn for Free…

Content-mrk-logo-profits-1
 If you'd like to learn about how online content works to get found, get known, get clients and make sales, register for Content Marketing for Online Profits. It's free, and from what readers tell me, it's easy to use and learn from. Click, register, get instant access. Then tell me what you think!

How Does Content Marketing Lead to Sales?

Ist1_3612799-computer-cash This is the real question, isn't it? After writing good content that educates and entertains, after posting on web pages, blogs, and a few key social media sites… how does content work to generate sales?

"Show me the money," you might say.

For some people, if the ROI can't be pin-pointed, forget about it. I'll leave the analytics to experts. Google keywords like "return on investment content marketing," for example.

There's no question that the return on investment of content marketing can be measured and proven. If it didn't, then why would 6 out of 10 marketers be spending more money on content marketing in 2010?

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10 Content Marketing Success Tips

Toprank-logo Are you writing this down? Take notes, these 10 tips for online success with Content Marketing are important. I didn't write them, but one of my favorite bloggers did, Adam Singer over at Online Marketing Blog. (#1 top Junta42 Content Marketing blog).

Here's what he says:

"As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up.

"More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of competitors.

"With 6 in 10 marketers spending more on content marketing in 2010, now, more than ever, is the time to find where content fits within your marketing strategy.

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Content Marketing for Online Profits: the eBook Is Ready

Medium-222x210content-profitsV2withmouse Have you read Content Marketing for Online Profits yet? I quietly introduced it on this blog last week, and haven't made any big announcements yet. 

Here's what's in it: 

=> What is a Content Marketing strategy?
=> What is a Content Marketing information product funnel?
=> How does content lead to sales?
=> What are the psychological triggers than turn readers into buyers?

I'm still working to get the bugs out of it, but there don't seem to be many. Here's what one reader said:

"Wow! It's obvious to me how much work you put into this ebook. I am certain that I will learn something new every single time I review the 'pages'. I am also very impressed with the delivery through KnowledgeGenie –looks like a very valuable tool to get that e-book written and delivered professionally and with pizzazz!

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What Are the New Rules of Doing Business Online?

There are a few important people I've met on the Web who've taught me a lot. One is Seth Godin, with whom I had a talk about his new book, Linchpin.

DMScott Another is David Meerman Scott, author of New Rules of PR and Marketing: How to Use Social Media, Blogs,  News Releases, Online Videos, and Viral Marketing to Reach Buyers Directly.

David has had tremendous success with this book, for good reason. It's chock full of tips and success stories. Yet, can you believe this: when he published it, Facebook was only for students, and Twitter didn't really exist, at least not like it is today! That was only four years ago.

Not surprising, there's a new updated version of the book, since so much has happened with social media, video and content marketing on the Web.NewRules

You should take a look at the second edition, because it's more valuable now than it was originally. The 1st edition is so ground-breaking, it's been translated into 24 languages!

Go ahead and read David's blog about what's in the book, and then jump on over to Amazon and get your copy now. By the way, David's blog WebInkNow, is a must read for staying informed about what matters with content marketing.

The New Rules of Marketing & PR by David Meerman Scott

Content Marketing Profits: 10 Tips to Unlocking the Secret Key

Group-of-people How much time and effort do you devote to Outreach – connecting with others, leaving blog comments, responding on Twitter, Facebook, LinkedIn? This is an essential key to successful blogging, and essential to making your content marketing efforts profitable.

If you're like me, not enough, I'll bet. We (I mean me!) are so driven and task oriented that it's easy to forget to reach out to others.

I'm really writing this for myself, you see, but maybe you can relate. For example, I have a list of things to do, and I plow through those things, checking off as I go…and I'm pretty good about getting most things done.

But the one thing that often gets left til last is reaching out to others, finding out what they're doing, reading their blogs, commenting, and checking their tweets on Twitter.

I should take that back, it's not entirely true. I visit Twitter daily, sometimes 2-3 times. I get several emails a day from a service SocialOomph which gives me all the tweets in certain keywords I track.

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6 Writing Tips from Novelists for Content Marketing

Little-person-big-pen One of the beautiful things about living in Ajijic, Mexico is all the creative people who come here to write, paint, act, and design. This summer I did acting classes. I believe this helps me become more creative, more innovative in my business work.

This week I'm attending the 6th Annual Lake Chapala Writers' Conference. The two speakers, Marc Acito (How I Paid for College, Attack of the Theatre People) and Cai Emmons (The Stylist, His Mother's Son) are giving our group of 45 writers good tips.

It doesn't matter if you're writing a novel or your company blog, some writing tips are universal. Here are a few tips from novelist Cai Emmons that you should incorporate for your own content writing.

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Does Your Content Marketing Have Personality?

PabloCat Signature Do you use creative images to represent yourself and your business? Joan Stewart does a great job of branding herself as The Publicity Hound, using a dog on her blog and sites.

I've used a lot of images from iStockPhoto.com and Shutterstock on this blog. An interesting picture can magnetize readers into your post to find out more.

On my other site I use a blue man because I love the whimsical nature that it adds to an otherwise heavily-text based website.

Here's a fun site that offers you the possibility to create your own graphic image of yourself, adding hair, clothes, accessories for a reasonable price: DesignherGals.com. Here's what I recently created and purchased for use as a personal email signature:

My friends tell me it looks like me, and it's fun. There's even a pic of Huey my cat…

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39 Experts Foresee Content Marketing Trends for 2010: ClickPredictions

  • How is online marketing changing?
  • What do you need to know about content marketing trends for your own business?
  • What are marketing experts telling us you need to pay attention to?

ClickPredictions-2010-CoverPage  You may not have a large marketing budget or staff that keeps up with these things. Before you spend your precious money, you better be sure you're heading down the road of good investment, not letting money fly out the window.

There's no question that traditional marketing has been changing at a rapid pace, given technology and social media and new tools coming up every day. How is it going to affect you and your marketing efforts?

Here's a free ebook chock full of expert predictions, offered by ClickDocs, a specialty firm supporting best practices for whitepapers and ebooks. Ambal Balakrishnan and her colleagues have produced a fabulous ebook.

I recommend you read this because:

  1. It's a fast read
  2. It's important
  3. It's full of tips on what's needed for good marketing

Besides, I was asked to contribute my two cents, and I'm proud to be among these content marketing experts.

Want to know what's in it, briefly?

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