Archive for Content Marketing – Page 85

What to Do When Someone Steals Your Content

By Patsi Krakoff
Tuesday, November 20th, 2007

Johntunger
Today’s guest blogger is John T. Unger of TypepadHacks.org, a great resource for customizing Typepad blogs. John’s post is a great review of what to do about content theft, all the way from thanking them for the links, to reporting them. John also writes about RSS feeds and whether it’s best to use full feeds or partial. I agree with him, I like reading full feeds, what about you?

What To Do When People Steal Your Blog Content

This article reprinted from the TypePad Hacks Weblog. The original article can be found online here.
© 2007, John T Unger

In a recent comment, Sylvia Forester asked

   

Contenttheft
What can we do to stop Bitacle from stealing our posts and making money off of them?

Rather than responding in the comments, it seemed like a good topic for a full blog post. Copyright and IP law are much too large a topic to cover extensively here, but I can provide a few thoughts on where to start.

I haven’t looked at Bitacle previously, but with a quick scan of a couple pages it appears to me that they do include a link back to the original content when they repost material. This may in fact be a benefit to your blog, as people who use Bitacle for search may find you for the first time and become regular readers…

There are a number of sites that I allow to republish content from the TypePad Hacks blog in order to reach a wider audience. They send a fair bit of traffic and I don’t begrudge them a few advertising dollars in exchange. On the other hand, it is possible that your reputation could be harmed by spam blogs harvesting your posts and republishing them on sites that contain offensive or dangerous material.

Read More→

Categories : About Blogs, Content Marketing, Online Marketing

Doin’ the Biz Blog Boogie: Two steps to profits

By Patsi Krakoff
Monday, November 19th, 2007

Dance_swing_time
Do you know how to do the two step biz blog boogie? It goes like this: take Rich Brook’s blog post on 10 Tips for a Profitable Blog and do step 1 and step 10.

Guest Blogger —Rich Brooks
President, flyte new media

There’s no doubt that more businesses are realizing the power of blogging to establish their expertise, rank higher at the search engines, and improve their communication with prospects and customers.

But as more companies jump into the blogosphere it becomes more difficult for your blog to get noticed, and therefore to make you money. Here are ten quick tips to make your blog a profitable marketing tool.

1. Blog for your audience. As the blogosphere matures, the face of business blogging is changing as well. Although the discourse can still be freer than your Web site or email newsletter, people want content they can use. A few posts in a row about what you had for breakfast and you’re toast.

10. Leverage your blog traffic into real business. Don’t forget that this is your business blog, not your personal one; you’re looking for a return on investment. Create appropriate calls-to-action in the form of links that drive traffic from your blog to your Web site or online store.

Just don’t be too heavy handed; visitors won’t become subscribers or customers if you’re doing nothing but self-promotion. Use a deft hand to establish your expertise and build relationships with readers, but make it easy for them to buy from you when they’re ready.

Blog for your customers  because nothing else will have an impact if you don’t focus on their needs. Blog for your business  because the purpose of a business blog is to help your company grow and succeed.

To read steps 2 through 9, visit —Flyte New Media Blog

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Publishing Content So That People Can Find You: What form should you publish in?

By Patsi Krakoff
Thursday, November 15th, 2007

Mp3_mp4_multimedia_player
It used to be that writing content was the way to inform people, establish your expertise, and seed the search engines with keywords. The more content on your website or blog, the more keywords, the better your chances of being found by the people who need you and your services or products.

All that’s changed. Now you can easily publish in video and audio, giving visitors a more complete view of who you are, what you know, and whether or not they would want to do business with you.

Here’s a list of all the tools you can use to get found online:

Read More→

Categories : Content Marketing, Online Marketing, Pathway to Profits

How to Get Found on the Web: Putting on the shoes of your clients

By Patsi Krakoff
Wednesday, November 14th, 2007

Red_gym_shoes
When our clients want to know how to take their existing business online, we usually tell them they must get published, get found, and get leads. Your online presence, whether a blog or a website, must do these things:

  1. Clearly define what business you’re in (what you can do for visitors)
  2. Show your expertise in your field
  3. Begin a relationship with readers by connecting with their needs
  4. Offer them something for free in exchange for adding them to your list
  5. Continue to entertain or inform them through content, based on what they want or need

It’s all about them, your visitors or readers to your site. The more you address their issues, their problems, their interests, the better your site will work for your business.

Your site, website or blog, must offer content with keywords that work as bait. When someone sits down and types in what they are looking for in a Google, Yahoo, MSN or other search box, will they find you? They will if you’re updating your site frequently with those same keywords and phrases.

But most professionals set up their websites to be all about them, their business, their great products and services. Unless you’re well known, people aren’t going to be searching for you or your products or services, are they?

Put on the shoes of your clients, and figure out how they would go about finding solutions to their problems. Then write about that and publish your content on your website pages or blog.

Categories : Content Marketing, Online Marketing, Pathway to Profits

Packaging Is Everything: How to create covers & short copy

By Patsi Krakoff
Monday, November 12th, 2007

Susan_and_graham2
The right words can sell your book or teleseminar in 15 seconds or less. Think about it. We judge a book by its cover and we make buying or reading decisions in a quick blink of an eye.

On Wednesday, November 14, at 5 p.m. ET, The Blog Squad is inviting Susan Kendrick and Graham Van Dixhorn to give a 70 minute teleseminar on how to create killer packaging. This isn’t just for books. Packaging is required for digital products, teleseminars, coaching programs, and just about any service you want to sell these days.

Here is the link to get more information and to register ($39):
www.blogsquadteleseminars.com/SK

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

What Drives You?

By Patsi Krakoff
Saturday, November 10th, 2007

Success_sign_xxl I’m driven, that’s for sure. It’s such a great feeling to get up each day with new stuff to write and create. It’s exciting. And as one colleague said, "It sure beats working for a living!" I love my business and love what I do, so it doesn’t feel like work. Not always, of course, there’s the routine stuff too.

In our Pathway to Profits series of how to make money online, we tell clients to start with clarity of purpose. And of course that means a little introspection on what drives you. Maybe it’s just me, maybe  it’s not this way for most other people, but I have a heck of a time putting my finger on any one particular "driver."

Why is it I get up at 4 or 5 in the morning to do my work? Why do I care so deeply? I know I’m not driven by money. I’ve had plenty of it at times, and that doesn’t in itself make me happy.

Read More→

Categories : Content Marketing, Online Marketing, Pathway to Profits, Patsi's Story

Blog World Expo: The Blog Squad in Las Vegas

By Patsi Krakoff
Thursday, November 8th, 2007

Las_vegas_sign
Can you believe all these people are in Las Vegas at the huge Convention Center just because a few of us started blogging 3 years ago? Who would have dreamed that it would blossom into all this? Blog World Expo is truly amazing!

Bw_joinme_135
Denise is moderating a panel tomorrow on blog design, presenting a group of blog experts and talking about our CODA business blog system for getting results from a blog.

Here are some recent stats about blogs and people online:

• Over 12 million American adults currently maintain a blog
• More than 147 million Americans use the Internet
• Over 57 million Americans read blogs
• 1.7 million American adults list making money as one of the reasons they blog

Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Mega Speaking & Book Writing Tips: The 40-hour book

By Patsi Krakoff
Wednesday, November 7th, 2007

Books1
Several top speakers sang the same tune at the Mega Speaking Event last weekend: Write that book! It’s clear that getting a book published (self or otherwise) provides 6 powerful elements to your marketing:

  1. Attraction
  2. Differentiation from the others
  3. Visibility
  4. Credibility
  5. Authority
  6. Longevity

Here’s Gerry Robert’s (The Millionaire Mindset, Life Success Publishing, LLC) tips for easily and quickly writing a book…in just 40 hours:

Read More→

Categories : Content Marketing, E-Books, On Writing Better, Online Marketing

Making Mega Money the Street Smarts Way

By Patsi Krakoff
Tuesday, November 6th, 2007

Pk_kathleengage_dw2One of the things we noticed at Mark Victor Hansen’s Mega Speaking Event was that only one presenter was a woman. Denise and I agree with Kathleen Gage that there is something missing when Internet marketing gurus, top speakers, and other experts are all men.

One of the participants approached me in the hall and asked why there weren’t other women presenting. My response, "And why isn’t there more emphasis on publishing a blog for marketing?" Blogs are one of the best ways for speakers and writers to get known, it’s a well-known fact.

It could be that although most of the presenters themselves have blogs, upon investigation The Blog Squad finds them in need of updating. Perhaps these super stars of the podium don’t have time, or don’t understand that for 20 minutes a day you get big results.

Street Smart Kathleen Gage agrees (pictured above with Denise and I): This conference needs more women and needs to teach more about how use blogs to grow business. Kathleen knows how to make money online and off. And she shares her knowledge generously with others, men and women.

She’s written a great (and free) ebook called The Truth:  the truth about making money on the Internet.

Categories : Content Marketing, On Writing Better, Online Marketing

Mega Speaking Event: Quick summary of take-away points

By Patsi Krakoff
Monday, November 5th, 2007

DecafThis is hard: three days of top speakers delivering high energy content to 500 people from 7:30 a.m. to 8 at night, with power networking during meals and breaks. Mark Victor Hansen is a man with a huge heart and colossal visions and goals. If you get a chance to attend any of Mark’s Mega Events (books, marketing, selling) do so!

I’m beat. But I learned a ton of stuff I’ll share with you. We’re all speakers even if we only present our message to one person at a time. I’m learning how to present to larger audiences so we can grow The Blog Squad business and reach more people. Mark’s Mega Speaking Event showcases the best speakers in the business.

Marshall Sylver, who I knew as a stage hypnotist 15 years ago, is now delivering the bigger message: we are what we believe and we do what we believe we can. His steps for success are:

  1. Self mastery: learn to control your thoughts and emotions
  2. Tools: learn to use the ones you need for maximum leverage (did he mean blogs and Carts? I think so…)
  3. Take Action Now!

Doug Wead is a powerful speaker I had never heard before, a former White House speech writer, and I’ll be listening to his CDs soon. He’s in Wikipedia if you want to know more. His message: Connect your audience with a deeper purpose to help transform their lives.

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Speeches
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