This week I'm on vacation, and repeating some of my older yet evergreen posts because they are worthy of being repeated. This one was published in September 2009.
Linkbait Content: 6 Ideas for Article Hooks
As you might have read, I'm doing some blog improvements with Easton Ellsworth and his Visionary Blogging program. One of the things we talked about was creating what he calls "linkbait content" for my executive coach marketing site, ContentforCoachandConsultants.com.
I'd like to share his linkbait ideas and some of mine, because these ideas for content are good and easy to translate for any niche.
Unless you are a techy-type, and into search engine optimization, you might not be clear on what "linkbait" really means to you and your online content marketing efforts.
Wikipedia defines Linkbait like this:
any content or feature within a website that somehow baits viewers to
place links to it from other websites. Matt Cutts of Google defines
link bait as anything "interesting enough to catch people's attention."
Link bait can be an extremely powerful form of marketing as it is viral
in nature.
Here's why this is important: