Archive for Managing Your Ezine & Blog Tasks – Page 10

Ezine Success: No, the ezine is not dead

By Patsi Krakoff
Friday, February 29th, 2008

On_line_press_review
Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters:

  • Should I keep doing my ezine?
  • How should the content that I email be different from my blog content?
  • If I’m new to online marketing, which is more important, a blog or an ezine?

I’ve been asked to contribute to a book about networking tactics for business success, in particular for a chapter on newsletters. The author, Liz Lynch asked me for some examples of ezine success. So I asked people on my list.

Wow, did I get a barrage of emails from colleagues and clients who claim huge successes due to sending out a newsletter. I think we can clearly state:

Ezines are alive and thriving!

Here’s how a few people answered my question, "Have you had success with your newsletter?"

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Better Ezines

Top Ten Reasons to Do an Ezine AND a Blog

By Patsi Krakoff
Wednesday, February 27th, 2008

Yesterday I wrote about this article published in 2005. I’m republishing it here for you to consider whether these reasons are still valid today in 2008. Hit the comment link and let me know what you think.

Top Ten Reasons to Publish an Ezine AND a Blog
By Patsi Krakoff and Denise Wakeman, The Blog Squad (c) 2005

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and articles to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

• Do I really need a blog?
• Isn’t an email ezine or newsletter doing the same thing?
• Should I do both?
• Are these two marketing tools going to eat up all my time, energy and money?
• What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both an ezine and a blog.

Read More→

Categories : Content Marketing, Email Marketing Tips, Managing Your Ezine & Blog Tasks, Online Marketing

Newsletters & Blogs: Marriage or Divorce?

By Patsi Krakoff
Tuesday, February 26th, 2008

Newsletter_concept
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter?

This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your services or products.

In the past, Denise and I always said, Yes, you should do both. We even wrote a special report in 2005, Top Ten Reasons to Do an Ezine AND a Blog. You can get it when you subscribe to Newsletter Nuggets over at my site Customized Newsletter Services.

Since things change rapidly in online marketing, I reviewed those top ten reasons to see what’s changed about this issue since 2005.

Surprisingly, these are still ten very good reasons to do both an ezine and a blog for your business.

I would add that if one is taking up too much time and you must
discontinue one in favor of the other, my vote is to keep on blogging
and dump the ezine.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Patsi Got a Brand New Blog… and a vicious virus

By Patsi Krakoff
Saturday, February 23rd, 2008

Well, it looks like a brand new blog, doesn’t it? I have to say, it’s all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I’m going to tell you about Heidi as soon as she gives me permission.

After our recent teleseminar about the importance of good blog design, we had to walk our talk and get this blog a makeover. Our students with our Better Business Blogging course are learning and so are we.
(Info about this sold-out class, in case you want to join our next one: www.boostyourbusinessblog.com.)

Blue_3d_virus
Is this why I haven’t posted in 5 days? No. I was attacked by a vicious virus. No, not my computer, it’s safe! That would also be really painful…

I’ve been sick with Shingles! So painful, I was not able to work, or even write. If any of you have had a bout of this Chicken Pox virus, let me know what to expect…

I considered chewing my right leg off to get rid of the pain, it got that bad. Thank goodness for pain meds… it took 3 doctors, 8 needle pricks, a cat scan, an xray, and 10 days until finally getting the right diagnosis and treatment.

Denise, my wonderful partner was ready to sell me off on eBay, I’ve been totally non-responsive and foggy-brained. But she didn’t think she could get much for me…

Categories : About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Writing Rituals: 5 Ways to Be More Productive

By Patsi Krakoff
Thursday, February 14th, 2008

Pencil_pens_marker
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn’t write it down, you just thought about it, and put it off until "one day?"

Well, it’s too late!  Nick Usborne just brought out the best writing productivity tips you can download and read immediately:

Writing Rituals: A productivity guide for commercial writers and copywriters.
5 Rituals to help you write faster and smarter – and make more money.

This is a great book on how to write faster, better, and be more focused. Anyone using their creativity to make a living recognizes how hard it is to write for deadlines. And how easy it is to allow distraction to take over the brain. Find out the anti-dote and banish distractions. You won’t want to miss out on this gem.

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing

Email Marketing: a list of resources

By Patsi Krakoff
Wednesday, February 6th, 2008

Email_keys
I don’t publish much anymore about ezines and email marketing. Not that they aren’t important; they are. It’s  hard to keep up with the tech side of this knowledge base. I’d like to direct you to a list of resources for newsletter and email marketing, everything from testing, deliverability, design, spam, etc.

Visit this post and have fun reading this quite comprehensive list of resources: 100+ tools & tutorials to optimize your email marketing campaigns.

Categories : Email Marketing Tips, Managing Your Ezine & Blog Tasks

Ezines vs Blogs: What are the differences?

By Patsi Krakoff
Wednesday, December 19th, 2007

Ralph_wilson130x195
There’s an excellent article published by Dr. Ralph Wilson of Web Marketing Today:

How Do E-Mail Newsletters Compare to Blogs?

The people we work with on their online marketing plans ask us this question all the time. Dr. Wilson offers a comprehensive review of the differences, however, he apparently doesn’t know about email subscription services that are used for delivering blog content to subscribers.

Blog updates can be delivered via email and a subscriber list can be built up that is a valuable resource for marketing. Both Feedburner and Feedblitz services offer this email option.

Read More→

Categories : About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing

Blog World Expo: The Blog Squad in Las Vegas

By Patsi Krakoff
Thursday, November 8th, 2007

Las_vegas_sign
Can you believe all these people are in Las Vegas at the huge Convention Center just because a few of us started blogging 3 years ago? Who would have dreamed that it would blossom into all this? Blog World Expo is truly amazing!

Bw_joinme_135
Denise is moderating a panel tomorrow on blog design, presenting a group of blog experts and talking about our CODA business blog system for getting results from a blog.

Here are some recent stats about blogs and people online:

• Over 12 million American adults currently maintain a blog
• More than 147 million Americans use the Internet
• Over 57 million Americans read blogs
• 1.7 million American adults list making money as one of the reasons they blog

Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

Simple Free Software Solutions for Biz

By Patsi Krakoff
Wednesday, September 19th, 2007

Open Source Software: Is It Right for Your Business?
Thursday, September 20, 2007, 3:00 p.m. PT (6 p.m. ET)

Gaskinheadshot1 Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: James Gaskin, Technology is Broken

Business in the 21st Century requires use and some knowledge of
technology. But how do you know what’s right for YOUR business and how
can you avoid spending unnecessary money on the wrong software?

James
Gaskin will reveal the secrets of open source software and how you can
get the right software for your business at little or no cost.

Use this link to listen live on the air at 6:00 p.m. ET on September 20.

Categories : Managing Your Ezine & Blog Tasks, Online Marketing, Teleclasses & Seminars

3 More Quick and Easy Blog Writing Tips

By Patsi Krakoff
Monday, September 17th, 2007

Question_mark
What problems and challenges do your readers struggle with? Problems and solutions are a great way to provide relevant content on your blog.

How do you know which problems are the greatest for your audience? Here are 3 ways to find out. These will provide you with great content ideas.

  1. 1. Run a reader poll using Vizu.com. This easy-to-use poll widget can be set up for free on your blog. (No tech skills required. I did this by myself without having to email for help!)
  2. Ask readers to comment on your blog and suggest major issues they want you to write about and why. (However, unless you have substantial numbers of readers who aren’t shy about commenting, this will bring fewer responses than running a poll.)
  3. Write a top ten list of great blogs in your field. Ask readers to comment and suggest other good blogs. (This is a great way to build links because people on your top ten list will post on their blog about being included in your list…) You will know by their suggestions, which blogs they are reading, and what kind of information they are seeking out.

What other ideas do you have for blog writing that is meaningful and relevant to readers’ needs?

Related Posts: 15 Ways to Find Blog Content
Writing Better – Lessons from Tennis
Writing Better Headlines – the Power of 3

Categories : About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Great Blog Content
« Previous Page
Next Page »

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club

get your bright idea known