Archive for Online Marketing – Page 17

9 Must-Read Books for Intelligent Content Marketing

By Patsi Krakoff
Monday, March 29th, 2010

What are you reading? You may not have much time to keep up with the latest biz books in your field. But some of us (me) spend a lot of time reading. Let me share with you what I'm reading now that I think is really worthwhile.

Different-thinking-concept You may wonder how these relate to writing on the web, or marketing, but trust me, they do. Psychology is the meaningful connection linking marketing to people in any field or profession.

Here's what's on my night table, my desk, my lounge chair out by the pool, and next to my stationary exercise bike:

What's on your reading list?

Categories : About Blogs, Article Ideas, Attracting Clients, Books, Content Marketing, On Writing Better, Online Marketing

3 Big Reasons to Survey Your People

By Patsi Krakoff
Friday, March 26th, 2010

Question_mark When did you last survey your clients and prospects? Are you asking your people good questions?

There are 3 big reasons you need to be asking your potential and current clients questions:

  1. You need to find out who they are: demographics and psychographics.
  2. You need to find out what they want: what are their challenges, what products would they like, what kinds of services they'd pay money for.
  3. You also want to get their feedback, especially from those who have used your products and services.

Yesterday we had a fantastic Webinar with Dr. Jeanne Hurlbert of MySurveyExpert.com. Jeanne is the go-to person when you want to create surveys and quizzes that work to grow your business. As a Ph.D. sociologist and professor, she's worked with some big name companies as well as some entrepreneurs like Tony Robbins.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Time Saving Tips for Smart Blogging – a Tutorial

By Patsi Krakoff
Friday, March 19th, 2010

Just finished this new video clip from iFlashVideo. If you want a quick way to upgrade your business blogging skills to get better results, this program's for you: Time Saving Tips for Smart Blogging.

Categories : About Blogs, Content Marketing, E-Books, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Blog Content

Webinars Rock, except when they don’t…

By Patsi Krakoff
Thursday, March 18th, 2010

Internet-call We had a GotoWebinar system malfunction yesterday, and are rescheduling the Survey Webinar with Dr. Jeanne Hurlbert for next Thursday, March 25, 2010, 4 p.m. EDT (will be recorded.)

If you've already registered, no need to do anything; you'll get notification of the event access codes.

These things are so frustrating when they happen, and I feel bad for those of you who patiently waited on the call and on the Web. To make it up, Jeanne is offering access to some really great videos on surveys, as well as a $100 discount coupon for her survey creation wizard. We promise to make up for the inconvenience and annoyance this may have caused.

To register, go here: How to Use Surveys & Quizzes to Attract, Sell & Profit. (I'm an affiliate of MySurveyExpert.com and proud of it.)

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Use Surveys to Attract, Sell & Profit

By Patsi Krakoff
Tuesday, March 16th, 2010

Clipboard What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems.

Only today, visitors are more web savvy and if they don't find what they need right away, if there's not something "in it for them," something that is obvious and easy, they're gone.

So how do you capture visitors' attention immediately with something that is clearly beneficial to them? I'm thinking a digital download in exchange for an email address, of course. And I'm thinking something that puts the focus on them and their situation… and I'm thinking about a tool that will engage them and get them to think…

Bingo, you guessed right! Ask them to take a quick survey or quiz that gives them answers. But it has to be done right. And it has to be fast, otherwise nobody's going to take time to fill it out.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Avoid FTC Marketing Infringements

By Patsi Krakoff
Monday, March 15th, 2010

Very_good_survey_series  What changes are you making in your marketing as a result of the new FTC guidelines for online testimonials and endorsements?

The new guide lines are not new news, but some people continue to ignore them. They continue to publish the extreme success experiences of their best customers. It's tempting, I know, but the rules are clear.

Last October, 2009, the FTC (Federal Trade Commission) introduced new rules about the use of testimonials and product reviews in blogs and social media. This amendment marks the first time in 29 years since The Guides were last updated in 1980.

The gist is: From now on you can't just quote the happiest and most successful testimonials, you have to disclose how "everybody" does and what "average" is.

Some people are very, very concerned about this.

We're going to be discussing how to get good testimonials and social proof for your marketing and meet the guidelines for FTC regulations on a Webinar with Dr. Jeanne Hurlbert this Wednesday, March 17 at 3 p.m. ET.

How to Use Surveys & Quizzes to Attract, Sell & Profit: Register here, will be recorded.

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

Take the Content Marketing Survey

By Patsi Krakoff
Friday, March 12th, 2010

Checking Have you taken my content marketing quiz yet? Be my guest:

Content Marketing Survey

Read More→

Categories : About Blogs, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Use Surveys & Quizzes for Content Marketing

By Patsi Krakoff
Thursday, March 11th, 2010

Blue-man-headset Free Webinar event: an interview with Survey Expert Dr. Jeanne Hurlbert:

Thursday, March 25, 4 p.m. EDT

Register here: How to Use Surveys to Attract, Sell & Profit

Bonus report for signing up:  “How to Avoid the 10 Mistakes that Cost Marketers Millions and Double Your Profits in 90 Days or Less”

News Flash: Extra Bonus– Get 20 free videos on doing surveys, featuring Jeanne and Mike Koenigs.

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

How to Avoid the Big Social Media Trap

By Patsi Krakoff
Wednesday, March 10th, 2010

Survey-check-box-and-mark Social media is great for some things, but it's got a big flaw… and if you aren't aware of this flaw, you could make costly mistakes in your business. I've asked Jeanne Hurlbert, Ph.D., from MySurveyExpert.com to explain….

Social media, online social networking, is hot — and with good reason.  Used effectively and wisely, social media can reap HUGE profits for business owners.

But those who don’t know the limitations of social media are falling into a trap that can cost them millions by making them THINK they know their markets, when they really don’t.

Let’s start with what social media does well.  Social media — sites like Twitter, LinkedIn and Facebook, content sharing sites like Hub Pages or Squidoo — offers powerful ways to connect with people, build trust, build a brand and drive traffic to your website and blog.

But what social media CAN’T do is tell you:

  • Who your customers are
  • What products and services they want
  • When they’re satisfied
  • When they’re NOT satisfied

Read More→

Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

The Shocking Truth About Your Blog Traffic Problem

By Patsi Krakoff
Tuesday, March 9th, 2010

Traffic+computer-mouse How do you drive traffic to your blog? Everybody wants more traffic. But Michael Martine of Remarkablogger makes a really good point:

Most of us don't have a blog traffic problem. What is really going on is we are:

  • Not clear on who our market is
  • Not clear on what problem we solve
  • Not clear on how we're unique/different/better than competitors
  • Ignorant about our market's hopes and fears
  • Ignorant about what motivates our market to click on a link
  • Ignorant about how search engines work

He's recently published a series of five free videos called Blog Traffic Fisher. I suggest you register and get it.

His point: most of us don't have a traffic problem. We get traffic, we just don't get traffic that brings great results. What we want is new business, not bigger numbers of visitors.

Read More→

Categories : About Blogs, Content Marketing, Getting Read, Online Marketing, Pathway to Profits
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