Archive for Online Marketing – Page 23

Content Creation Made Easy, Interactive, and Affordable: My Knowledge Genie Free Class

By Patsi Krakoff
Friday, November 6th, 2009

Smoking-genie-lamp You may have heard the buzz about it already, My Knowledge Genie is a content creating wizard that will save you a ton of time and energy.

I don't promote products unless I see them as having really good value.  As soon as I set up a free account at MyKnowledgeGenie.com, I had to stop my fist from hitting my forehead too hard. This tool really is a genie.

I started a free trial last week, and I'm almost finished with a comprehensive ebook that includes chapters, checklists, definitions, learning reminders, and summary questions. I'll be publishing it soon, and selling it for $97. Cost for all this? $5/month hosting fees, nothing else.

If I wanted to create a free info product, I wouldn't need to upgrade my account. My "genie" would be completely free, yet hosted, created, formatted, and organized and published on their site. Easy as pie.

If you need to create and sell info products like ebooks, books, and training materials, don't miss this free teleseminar:

Join me on Thursday, Nov. 12 at 4 p.m. ET to take a virtual tour with founder Milo Sindell.

Name
Email

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Categories : Content Marketing, E-Books, How to...Tips, Online Marketing, Teleclasses & Seminars

3 Key Content Questions You Must Answer

By Patsi Krakoff
Wednesday, November 4th, 2009

Content_mktg_for_you To paraphrase Doug Kessler, Velocity Marketing:

While there’s a lot of craft in the practice of content marketing, the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly:

  1. Who the hell are you?
  2. Why should I care?
  3. Why should I believe you?

If you can answer these three questions well, you’ll have done the hardest and most important part of your content marketing job. You'll also make the other parts of your job a lot easier.

While Doug writes this as part of his Holy Trinity of Technology Marketing, these questions are foundational for writing any kind of marketing content.

The devil is in the nuances, of course. I'll give you a bad email marketing sample of how NOT to do this:

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Categories : About Blogs, Content Marketing, Email Marketing Tips, On Writing Better, Online Marketing

Put Down Your Twitter Toys & Get Back to Work!

By Patsi Krakoff
Tuesday, November 3rd, 2009

It-workedI am looking at the Twitterverse and shaking my head. So much going on
there, so much noise. Looks like some of you are having just too much fun over there…And like a kid with a new toy, some of you are
abandoning your old stand-by business blogs in favor of quick updates
on Twitter.

Tsk, tsk.

Put down your Twitter Toys right NOW! Some of you are making too much noise. All that laughing, it can't be good for business, now can it?

Really? You're getting new clients and making money and having a good time, too? Can't be true…and yet…just last week I got a new client who told me she found me through a re-tweet…

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Categories : About Blogs, Content Marketing, Online Marketing

Confessions of a Content Marketing Doofus…

By Patsi Krakoff
Monday, November 2nd, 2009

SillyIdiotJester I've got to confess to being my own worse marketing example…This weekend I read my own blog posts…and decided I talk a good talk but don't always walk the talk! What a doofus…(Another great photo from Shutterstock)

It's the post about using client comments as part of a good content marketing strategy. If social proof is so darned vital in influencing readers to become clients, why don't I showcase the emails and comments I get from the people I've worked with?

I can be demure and say I don't like tooting my own horn, but that would be lame since I am telling everybody else how crucial this social proof thing is.

I've decided I'm not alone, I'm sure others out there are doing this too, and so that makes me feel better. But until I get over myself and post some testimonials, I've no excuse for being a hypocrite.

I can blog til I'm blue in the face about the payoffs of blogging, but here's one client's experience:

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Categories : About Blogs, Content Marketing, Online Marketing

What Does Your Content Marketing
“Table of Contents” Look Like?

By Patsi Krakoff
Sunday, November 1st, 2009

Contents If you were to write a book, gathering your expertise up and packaging it for your targeted audience, what would the table of contents look like? Could you list 10-15 chapters taking a reader from step 1 through to finish?

I recently did this, in preparation for an informational product. It's not finished yet, but I discovered amazing results from listing the chapters: clarity and inspiration!

For the last two weeks I've been creating fresh content and re-purposing old blog posts, following a trail of steps a person would take to create a strong online marketing presence for a small business. If you review recent posts, I started with:

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Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

Use Client Comments in Your Content Marketing

By Patsi Krakoff
Friday, October 30th, 2009

ClientThumbsUp Are you using client comments like you could and should for content marketing? There's power in people's praise, but also in their comments and email messages.

Remember that there are six universal principles of social influence, as identified by social psychologists, notably Robert Cialdini in the book Influence:

  1. Reciprocation
  2. Authority
  3. Commitment/consistency
  4. Scarcity
  5. Liking
  6. Social proof

Your prospects are probably wondering if you can help them. Until you share what others' experiences have been working with you, how can they know?

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Categories : About Blogs, Content Marketing, Email Marketing Tips, How to...Tips, Online Marketing

Build a Product Funnel on Your Blog through Content Marketing

By Patsi Krakoff
Thursday, October 29th, 2009

Funnel-Red Are you building a product funnel on your blog? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating. (Photo: Shutterstock)

It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel and one for sales funnel. And there's over 3 million results on Google for product funnel. Okay, don't go there now, here's what you need to know:

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. This is the KLT factor. Here's how it works:

  1. Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. These are stand-alone pages to highlight your core information.
  2. Your blog (or website) should have a well-crafted bio or About page, which tells your back story, who you are, and why you care.
  3. Your blog or website should have client stories, case studies and testimonials everywhere to tell your clients' experiences with working with you, your products and services.
  4. And next, you need continual, clear calls to action, so that readers can take the next steps.

Next Steps

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Categories : About Blogs, Content Marketing, How to...Tips, List Building Tips, Online Marketing

Branding Success Steps

By Patsi Krakoff
Wednesday, October 28th, 2009

On the heels of my recent branding posts, Joe Pulizzi of Junta42 Blog shares more secrets to finding a brand that can sky-rocket all of your marketing efforts. He includes tips from Dan Schawbel's Personal Branding Magazine, an excellent resource on this topic. Go read this post here, now. You'll be glad you did.

Personal Branding Success in 15 Steps

Recent posts: 10 Handy Tips for Finding a Clever Blog Brand
Branding Your Blog: Tips and Tag Lines
12 More Branding Tips + One Action Plan

Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

How to Craft an ‘About’ Page:
5 Keys to Telling Your Story

By Patsi Krakoff
Wednesday, October 28th, 2009

Guy-with-a-symbol-series When's the last time you updated your bio on your blog's About page? Or your About Us page on your website? Did you know that this is one of the most visited pages? People want to know who's behind a business. Personalities count.

Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. This page is an important content marketing opportunity. Tell your story, your real story. If you are the sole author of your blog, write it in the first person.

Every story has some basic elements to it that make it really compelling. Personally, I think everyone has a good story to tell about themselves, only most don’t know how to tell it well so that readers are enchanted and moved.

When I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person:  “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”

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Categories : About Blogs, Content Marketing, How to...Tips, On Writing Better, Online Marketing

My 8 1/2 Tips for FindingBestDomainNames.com

By Patsi Krakoff
Monday, October 26th, 2009

GreenDotCom Here are some of my best tips for finding a domain name. I'm not the only one who gets crazy on the GoDaddy.com site. They are a good domain name registration service, but they offer so much on their site that you can spend hours and get lost.

Since I've been writing all week about finding clever brand names for your blog, your products and services, let's take the process one step further: how do you register a domain name? Well, the registration part is easy, pay your money and there you go!

But it's not easy because the very name you spent hours brainstorming to find has probably long been taken! My advice is don't spend so much time deciding on a name until you go research to find out what's available.

Tip #1: Go for dot com. (Unless you're a non-profit, then go for dot org.) People don't remember to type in dot biz or any other variation. If someone else has your great name with dot com, you are sending people to them and you may never see them again. Go for dot com even if you have to abandon the great name for another version.

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Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing
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