Archive for Online Marketing – Page 43

The Blog Squad Teaching @ Butt Camp

By Patsi Krakoff
Thursday, April 10th, 2008

Dcp_1992
Sorry if the name offends anyone –  but hey, isn’t "the butt" an acceptable word nowadays? I’m not sure but there must be some word police on patrol to let me know…

This Sunday Denise and I will be preaching the Blog Squad Gospel at Tom Antion’s famous Butt Camp – How to make money on the Internet sitting on your butts… It’s in Los Angeles at CBS Television City Café, 7800 Beverly Blvd. Just tell them you’re with the Nat’l. Speakers Association.

This is a seriously valuable workshop sponsored by the NSA. It’s not free ($309 for non-members at the door) but it’s extremely valuable for anyone – not just speakers – who needs to market themselves on the Internet.

Be prepared to take a lot of notes. Tom always over-delivers and gives you the latest strategies you need to know about how to make Internet marketing easy. Well, he won’t hide that it takes some work to make it work, but there are short cuts and insider secrets. So come meet Tom and The Blog Squad if you’re near LA.

Categories : About Blogs, Content Marketing, Online Marketing, Teleclasses & Seminars

Blog Writing: What would you like to learn?

By Patsi Krakoff
Tuesday, April 8th, 2008

Orange_man_thinker
I’ve got my head buried in books as I am researching ideas for an advanced blog writing class.  My question is this to readers: What would you like to learn that would make your business blog writing easier, faster, and more effective? What questions do you want answered? Just hit the comment link below and submit your question. You can win a book of your choice:

Read More→

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content

Reality-Web: Keeping it real for readers

By Patsi Krakoff
Monday, April 7th, 2008

Open_window_breeze
Why is some blog content better than others? The real question is what makes a blog post effective for your business. You want to entertain and educate at the same time, of course. Many blog authors do one but not the other, and the really good ones do both.

It’s important to open up the windows into your business and show some fresh ideas and reality to your clients and readers.

Take Brian Clark of Copyblogger, for example. He often tells stories to make a point, and often those stories come from respected books in the field. Brian then conjectures about what history and the present suggests: he predicts the future. That makes for great content that entertains while it educates and also stimulates your thinking.

Here’s an excerpt from Brian’s Teaching Sells that points to what you should be doing for your blog writing:

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Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content

Video Clips: Content delivery made easy

By Patsi Krakoff
Wednesday, April 2nd, 2008

Flipvideo
Denise and I both own Flip video cameras and have blogged about how we use it to interview people whenever we’re at a seminar. This really makes creating valuable content for your blog easy.

Now, I hear a lot of accomplished speakers complain about how they’d rather speak than write…actually they say they’d rather get a root canal than write…but here’s a way to make creating content fun and easy: record a tip using your keywords and post it on your blog.

It’s so easy even I can do it. (Of course, it helps that Denise is handy at editing and adding the URLs), but even so, the Flip is easy because the software is contained inside the camera which plugs into your computer USB port. You can even edit as soon as you plug it in. No downloads required. Just follow the steps, upload to your account on YouTube, grab the code and copy and paste into your blog.

Take a look at the way we interviewed other professionals at Adam Urbanski’s Info Profits Success Intensive last week. Denise is posting them every day over at her BizTipsBlog. Hear what smart people like Adam, and Joe Nunziata have to say… 

Categories : Blogs We Love, Content Marketing, Online Marketing, Teleclasses & Seminars

Information Sells: Just Ask Adam Urbanski

By Patsi Krakoff
Sunday, March 30th, 2008

Adam_cas_sittingInfo Profits Success Intensive: Three days in a room full of 50 small business owners all learning about the power of marketing with information, that’s Adam Urbanski’s idea of fun! And boy, can he orchestrate fun even while he over-delivers information and tips about how to make money with information products.

The Blog Squad was graciously invited to share a piece of the information marketing puzzle: how to use a blog to spread your words and get business.

Adam is an amazingly refreshing master of marketing for coaches, consultants and service professionals. He came to this country in 1989 with $200 in his pocket and now has a huge following of clients. Spending 3 days with him is intense; he doesn’t hold back on any of the insider methods of making money both on and offline.

He has an amazing ability to simplify the complexity of marketing into clear action steps. If you get a chance to hear him speak don’t miss it. Oh, and by the way, he’s going to be at the Speak Your Way to Wealth seminar August 22-24, sponsored by Arvee Robinson, along with The Blog Squad, in Manhattan Beach.

Categories : Coaching/Personal Development, Content Marketing, Online Marketing

Content Marketing: Treat Your Information Like a Product

By Patsi Krakoff
Friday, March 28th, 2008

Part 2 by guest author Joe Pulizzi, Junta42

How to turn off your customers…

The fact is that consumers are turning away from anything that directly markets to them without first having a relationship with your brand. It’s very difficult, if not impossible, to create a sustainable relationship with a customer without first delivering valuable content.

Marketers may long for the good old days of mass marketing, but those days are dead and gone. Those were easier days.

Today, marketers cannot rely solely on creative ads and traditional ad buys, they have to work for it by delivering consistent and valuable information.

To overcome some of these barriers to content marketing, I’ve been pushing the concept of positioning content marketing as, yes, a product.

What do I mean by that?

Read More→

Categories : Content Marketing, Online Marketing

Content Marketing: You mean give away information without a pitch?

By Patsi Krakoff
Thursday, March 27th, 2008

Joepulizzi
By guest author Joe Pulizzi, Junta42 Blog

To follow the philosophy of content marketing, you’ve got to want it bad. Content marketing is all about your customer…that one customer who needs just the right information from you to do their job better or make their lives easier.

Doing that is anything but easy.

I speak to a number of audiences around the country about content marketing as not just a marketing strategy, but an organizational strategy. More people are starting to get this, but many, sad to say, just don’t get it.

"You mean I create content for my customer, but don’t pitch them anything in it?" is a usual response. The answer to that question is whole-hearted YES!

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Categories : Content Marketing, Online Marketing

Writing Better Content to Attract Clients

By Patsi Krakoff
Tuesday, March 25th, 2008

How does content marketing work for your business? You need to write 2-3 times a week in order for your content to work as an automatic marketing tool for your business. But it’s easier than you might think.

Categories : Content Marketing, Online Marketing

Content Marketing: An easier, softer way to snag clients

By Patsi Krakoff
Tuesday, March 25th, 2008

Watching_tv
Six months ago I hadn’t heard the term ‘content marketing,’ but I liked it immediately. So much so, I put it in the tag line of this blog when I redesigned it: How to Use Content Marketing to Attract, Sell and Profit Online.

Most people I talk to guess that content marketing means writing, publishing, and distributing content that ultimately sells your services or products.

Joe Pulizzi, of Junta42 blog, defines it like this:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Understandably, you may not be clear what that really means or how important it is for your business yet. Quite frankly, I’m not sure anybody can really tell you what that specifically means for you. You might have to do some serious thinking…like, for example:

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Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web

Small Business Marketing: ask a question and win a book

By Patsi Krakoff
Monday, March 24th, 2008

Question_concepts
Are you curious?

What marketing question would you want to ask an entrepreneur or small business professional? Submit a question and you’ll be entered to win a book.

Denise and I are going to Adam Urbanski’s Info-Product Intensive this week in Costa Mesa, and we’ll be interviewing participants with our Flip videos. We made a list of things to ask people, but we want you to participate.

What’s one question would you ask an entrepreneur about marketing?

Here’s a list of the books you can win:

  • The Ultimate Guide to Electronic Marketing for Small Business by Tom Antion
  • Publish & Prosper: Blogging for Business by DL Bryon & Steve Broback
  • Email Marketing by the Num8ers by Chris Baggott
  • What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos
  • Naked Conversations by Shel Israel and Robert Scoble

Read More→

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars
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