Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if it’s worth the time and effort (and money).

LIsten to these success stories, and you’ll find out why ezines are not dead…

Patsi,

Just this morning I had another woman say to me, "It’s great to hear from you each week through your ezine. It helps me stay connected to you, your work and it (the ezine) provides me with thought provoking ideas, and useful tools to be successful in my life."

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Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters:

• Should I keep doing my ezine?
• How should the content that I email be different from my blog content?
• If I’m new to online marketing, which is more important, a blog or an ezine?

I’ve been asked to contribute to a book about networking tactics for business success, in particular for a chapter on newsletters. The author, Liz Lynch asked me for some examples of ezine success. So I asked people on my list.

Wow, did I get a barrage of emails from colleagues and clients who claim huge successes due to sending out a newsletter. I think we can clearly state:

Ezines are alive and thriving!

Here’s how a few people answered my question, "Have you had success with your newsletter?"

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