Archive for Online Marketing – Page 55

Book Publishing: What you need to know first

By Patsi Krakoff
Wednesday, August 22nd, 2007

How to Get Your Book in Print Without Breaking the Bank

August 23, 2007, 3:00 p.m. PT (6 p.m. ET)

Witty Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,

You may have written the greatest book in the world, but it doesn’t
get edited, formatted AND printed, it doesn’t exist. Today there are a
lot of choices for authors to get published, including self-publishing
and print-on-demand. Being fully informed can help you avoid costly
mistakes that will kill your book and break your budget. Learn the pros
and cons of traditional, self and on-demand publishing with Adam Witty
of Advantage Media Group.

Use this link to listen live on the air at 6:00 p.m. ET on August 23.

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Categories : Books, Online Marketing, Teleclasses & Seminars

White Paper Seminar in San Diego: last day for discount

By Patsi Krakoff
Wednesday, August 22nd, 2007

Sdmissionbayhyatt
Don’t be caught telling your next prospect you don’t have one yet, when they ask to read your company white paper.

NEWS FLASH: You must have a professionally written white paper that gives in depth information in your field if you want respect and credibility.

Want to learn how to write one yourself so you don’t have to pay the high ticket price to a white paper writer? Today (Wednesday August 22, 2007) is the last day for the early-bird discount for Michael Stelzner’s White Paper seminar in San Diego, on September 21.

To learn more, read my previous post here with all the details including a registration link. (Tell Michael I sent you and I’ll buy you a frappucino…)

P.S. It’s a great excuse to come visit me in San Diego and stay on beautiful Mission Bay at the Hyatt…

Categories : On Writing Better, Online Marketing, Teleclasses & Seminars, Writing Great White Papers

15 Ways to Find Content for Your Blog

By Patsi Krakoff
Wednesday, August 15th, 2007

Blog
Denise and I kicked off our first advanced blogging class yesterday, Better Business Blogging, with a select group of 10 professionals all eager to improve their blogs. It is so great working with a small group of passionate people, as opposed to spouting the blog gospel to the hordes on large bridge lines.

Each week we highlight several of their blogs and give suggestions for improvement. We’re following our CODA system for blog improvement: paying attention to Content, Outreach, Design and Action. Yesterday we worked on blog content issues.

Here’s my list of 15 ways to find content for writing your blog posts:

Finding Content for Your Blog

1. Set up Google Alerts for your topics and subtopics
2. Set up Technorati WatchLists
3. Monitor your blog feeds of your favorite blogs
4. Use other people’s blog posts as inspiration and jumping-off points to write your own post
5. Use a poll tool such as Vizu.com and set up a vote from readers on biggest challenges,

Read More→

Categories : About Blogs, Article Ideas, On Writing Better, Online Marketing, Writing Great Blog Content

Publishing Your Book: Here’s what you need to know first

By Patsi Krakoff
Wednesday, August 15th, 2007

How to Get Your Book in Print Without Breaking the Bank

August 23, 2007, 3:00 p.m. PT (6 p.m. ET)

Witty Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D.,
and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,

You may have written the greatest book in the world, but it doesn’t get
edited, formatted AND printed, it doesn’t exist. Today there are a lot of
choices for authors to get published, including self-publishing and
print-on-demand.

Being fully informed can help you avoid costly mistakes that
will kill your book and break your budget. Learn the pros and cons of
traditional, self and on-demand publishing with Adam Witty of Advantage Media Group.

Use this link to
listen live on the air at 6:00 p.m. ET on August 23.

Categories : Books, E-Books, Online Marketing, Teleclasses & Seminars

Blog Failure: Here’s how to avoid it

By Patsi Krakoff
Friday, August 10th, 2007

Blogtipping
For the last couple of weeks I’ve written about blog failure, and how easy it is to fall into sloppy blogging habits…and why this is so dangerous to your business reputation.

Mostly, I’ve written on our Build a Better Blog, for example, check out these posts:

The slippery slope to blog failure

Biggest blog challenges – poll results show traffic is a concern

Blog content: when good isn’t good enough

Chair
You have 3 days left to claim one of two seats that are still available for our Better Business Blogging workshop, a 4-week series of teleconferencing calls: www.theblogsquad.net/BBB

The Blog Squad does blog makeovers and blog critiques all the time, and we’ve learned how to avoid blog failure. Don’t let it happen to you. Find out how you can make your blogging tasks easier and more profitable. Don’t wait, act now before we close out the class.

Categories : About Blogs, Online Marketing, Teleclasses & Seminars

Branding AND Blogging: teleclass on this success formula

By Patsi Krakoff
Tuesday, August 7th, 2007

Global_network
You don’t want to miss this class on Wednesday August 29,2007 – Our recent analysis of business blogs show that most are brandless or at least under-branded. That makes all of your marketing harder and far less effective.

Learn how to get good results by combining branding with your blog.

Join The Blog Squad and branding guru Ruth Klein for the first ever teleseminar on Branding AND Blogging: what many experts consider to be the new ‘success secret’ of smart professionals and entrepreneurs with online businesses.

There is no charge to attend.

Branding & Blogging: The new ‘success secret’ of today’s smart professionals

A complimentary teleseminar brought to you by The Blog Squad and Branding Guru Ruth Klein

Wednesday, August 29, 2007
5:00 p.m. ET (2:00 p.m. PT)
No charge!

Register here. You’ll get the dial-in number and information about how to listen live online via simulcast, if you prefer.

Please note: This is a preview class to our 4-session Branding and Blogging workshop with Ruth Klein in September, but we promise you’ll get plenty of information you can use, even if you aren’t going to the paid workshop. We’ll answer your questions and give you important content – no obligation. If you’ve been to our teleclasses before, you know we always over-deliver.

Categories : About Blogs, Online Marketing, Teleclasses & Seminars

Duplicate Content on the Web: Myth Busting

By Patsi Krakoff
Friday, August 3rd, 2007

Internet_magnifying_glass_on_a_wind
Finally someone has busted the duplicate content penalty myth in plain simple language we can all understand. My readers and clients worry when I tell them to re-purpose blog posts into articles and submit them to article directories and news release sites.

Read this from SEO expert Jill Whalen before you let the duplicate content myth stop you from getting mileage out of your articles and blog posts.

I discovered this great explanation thanks to Patrice-Anne Rutledge who writes the Web-Savvy Writers Blog.

If you are sitting your content worried about getting penalized for having duplicate content published in more than one place on the Web, you can breath easy. Go submit and prosper.

Categories : On Writing Better, Online Marketing, Promoting Your Ezine +/or Blog, Writing for the Web

New Rules for Writing for the Web: Write Like You Speak

By Patsi Krakoff
Wednesday, August 1st, 2007

Blogging_written_in_keys
What’s the hardest part about writing for your online business? Many people tell me it’s getting started: writing that first sentence.

Before you get started you face mental assumptions about writing that have been ingrained in you. When writing for the web, there are some new rules to keep in mind.

I think some people make writing for their business more difficult than it should be. Especially the professionals with graduate degrees. I know about that: with a doctorate degree in psychology, I still write complicated, compound sentences worthy of a dissertation. But my clarity suffers.

Does that happen to you? Are you making writing more difficult by trying to sound business-like? Get off it. Write for the Web like you speak to an ideal client.

So keep your sentences short.

Don’t use big words.

Keep plenty of free space around your copy, so it looks easy.

The mind can only really think of one thing at a time.

Write in plain talk, like you would to a friend across the table.

Read More→

Categories : On Writing Better, Online Marketing, Writing for the Web

Better Blog Writing: Deadline for Blog Squad Coaching Group

By Patsi Krakoff
Tuesday, July 31st, 2007

Chair
There’s one seat left for our small coaching group that starts in August; tonight at midnight the early bird discount and bonus offer is off the table. This is an exclusive group for advanced business blogging strategies.

Denise and I will work with you to make sure you get the maximum results for your business blog, whatever your blog goals are.

This is a home-improvement, get-your-keyboard-dirty workshop, no slackers allowed. If you put in the time to improve your blog, you will see results. For info: visit www.theblogsquad.net/BBB.

Categories : About Blogs, Ezine & Blog Classes, Online Marketing, Teleclasses & Seminars, Writing Great Blog Content

Copywriting & Sales: Leading Challenge for Web Writers, Poll Results Show

By Patsi Krakoff
Monday, July 30th, 2007

Buy_it_keyboard
Writing sales copy is the biggest challenge in our informal poll of writing challenges, after a week of open voting on this blog.

    1. Writing sales and promo copy:                         30.8%
    2. Writing articles, newsletters, & white papers:  23.1%
    3. Writing news/press releases & web pages:       15.4%
    4. Writing blog posts:                                           7.7%

    What does this mean? This is far from a scientifically valid survey because voting is only from readers of this blog who may have biases and are not a representative sample of the general population. But we’re not interested in the general population, anyway.

    My purpose in running this survey was to be able to direct some information to readers that would be most helpful to them, and address my readers’ biggest needs.

    And you know what? I can do that now. Copywriting and sales or promotional messages can be one of the most difficult writing tasks a business person faces. Even more so now that many of us write our own sales copy for the Web, not having big budgets to hire expensive copywriters.

    There are many sites on the web that sell copywriting courses and provide information for that purpose. I have a big problem with many of them, and I don’t know if you do too, but here’s my beef:

    The big names in Internet copywriting are all very good marketers: that’s how they got to have big names and big salaries. But they all have big egos that go with it and I am fed up with all the ego-centric hype that goes with the terrain.

    Read More→

    Categories : Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing
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