Archive for Teleclasses & Seminars – Page 17

Marketing with Articles: Each Article is a Sales Agent for Your Business

By Patsi Krakoff
Wednesday, February 28th, 2007

Ezinearticles_platinum_grey I know many people struggle with writing an article. Then, when they learn that you really need 25 articles, or 50, or 100 submissions before you can get marketing juice from article directories…well, it’s daunting to say the least!

The key to writing numerous articles and making them work for marketing your business is to look at each one as a sales agent. Write short articles, introduce a common challenge or problem your clients have, reveal a solution, and then give people a reason to click through to your site for more solutions, more information.

Chris Knight is the founder of EzineArticles.com who awards the Platinum Ezine Articles Expert badge to professionals with numerous quality articles. He will reveal more tips on how to use your articles as sales agents on our Internet radio show Blogging and Beyond, Thursday March 1, at 8 a.m. PST (11 a.m. EST) on VoiceAmerica.com.

You can get more of his article marketing strategies here:

Articleproductionstrategiescknight_3 http://www.drivetrafficwitharticles.com/

Here’re some more good tips about writing articles for syndication from Chris, and why it is important to create a "mental separation" between yourself and your articles:

Read More→

Categories : Online Marketing, Teleclasses & Seminars, Writing Better Ezines, Writing Great Copy

Marketing with Articles: Chris Knight on Blogging and Beyond Radio

By Patsi Krakoff
Tuesday, February 27th, 2007

Blogging and Beyond: Episode 8
March 1, 2007, 8:00 a.m. PT (11 a.m. ET) on VoiceAmerica

Articleproductionstrategiescknight_2 Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Christopher Knight of www.EzineArticles.com   

"Marketing Your Business with Articles"

Writing and submitting articles to directories is a key strategy for smart marketing online. It’s all about driving traffic to your blog or website. Christopher Knight has been at the forefront of this article syndication model with EzineArticles.com, a leading directory with over 2 million visitors each month. He shares best practices for article marketing with The Blog Squad.

In the second half of the show, Ideal Client Erik Feder shares his progress on his blog and website.

Chris Knight is also the author of Article Production Strategies. If you have questions you would like us to ask Chris, use this link to submit your question.  We’ll do our best to get them answered during the show..

Categories : Online Marketing, Podcasts, Teleclasses & Seminars, Writing Great Copy

Book Publishing Secrets – 5 Experts, 1 Day in San Diego

By Patsi Krakoff
Monday, February 19th, 2007

Books Sooner or later you’re going to want to finish writing your book and get published. Thousands of independent professionals are joining the ranks of published authors and you should be too. A published book can boost your credibility and make some money while furthering your career.

But there is a lot of know-how involved in publishing successfully. So if you can be in San Diego this Thursday, February 22, don’t miss this all-day workshop from the San Diego Publishers and Writers group.

This conference is called "Books: Today’s Secret Marketing Tool" and here’s a glimpse of what you’ll learn from these five outstanding experts:

  • Andrew Chapman will teach you how to brand your business with a book.
  • Karla Olson will show you how easy it is to create a manuscript that achieves your marketing goals.
  • Jeniffer Thompson will help you create a Website that promotes both your book and your business.
  • Paulette Ensign will reveal product-line and brand-extension opportunities for your book and your business.
  • Lee Silber will uncover the unique business marketing opportunities that books afford.

Denise and I have had the pleasure of working with Paulette on Tips Booklets, and can recommend the quality of this workshop. For more information visit www.businesspublishingsecrets.com

Categories : Books, Online Marketing, Teleclasses & Seminars

Blog to Book: The Easy Way to Write and Market Your Book

By Patsi Krakoff
Tuesday, February 13th, 2007

Denise and I will be presenting about blogs and books to the San Diego Publishers and Writers group in Encinitas, just north of San Diego, this Saturday February 24, 2007, at 10 a.m. If you’d like to come, visit this site and register here.

You will learn:

• The connection between blogs and books
• How you can use a blog as a marketing tool for your book
• 5 features of a blog that make it a good tool for promoting your book
• Tips for optimizing your blog so you attract more readers
• Other tools you can use to build a base of raving fans

For more information, go here: http://www.publisherswriters.org/newsletter.html 

Categories : Teleclasses & Seminars

Blogging and Beyond: Email is Dead. Long Live Email!

By Patsi Krakoff
Thursday, February 8th, 2007

Blogging and Beyond: Episode 5
Email is Dead. Long Live Email!
with guest expert Chris Baggott of ExactTarget.com


MP3 File

Links to sites referenced in the show:
ExactTarget.com
ChrisBaggott.com
WheretoFindParkingBlog.com
SalesForce.com

Categories : Email Marketing Tips, Managing Your Ezine & Blog Tasks, Teleclasses & Seminars

Email Is Dead, Long Live Email

By Patsi Krakoff
Tuesday, February 6th, 2007

Blogging and Beyond with The Blog Squad: Patsi Krakoff and Denise Wakeman, Internet Radio Show

"Email is Dead, Long Live Email!"
With guest Chris Baggott of Exact Target
Thursday, February 8 at 11:00 a.m. ET on Voice America

ChrisbaggottWhy you need a newsletter and how it works with your other marketing tools: The Blog Squad reveals essential information to make writing, formatting and sending out an electronic newsletter (ezine) easy and effective.   Guest expert Chris Baggott of Exact Target discusses issues affecting deliverability and ezine results and best practices.  In the second half of the show, we’ll work with Ideal Client Erik Feder on how to optimize his email newsletter.

If you have a question for Chris Baggott, please use the Comment link below and we’ll do our best to get it answered on the show.

Categories : Email Marketing Tips, Managing Your Ezine & Blog Tasks, Online Marketing, Teleclasses & Seminars, Writing Better Ezines

Book Authors Learn Internet Marketing

By Patsi Krakoff
Sunday, January 28th, 2007

Open_book Children’s book authors are a fun bunch of writers, and they will make fine bloggers, for sure. Denise and I preached the blog gospel this weekend at the Santa Barbara Mission Retreat Center. There shouldn’t be a problem with generating content for these authors.

Their books cover topics of monsters, history, unruly little girls, and Walter Kitty. Conversations were rich in imagination and adventurous. When asked if they every thought about writing adult books, they invariably laughed and said "no way!" I think they are having too much fun with kids lit.

Only one participant had started blogging yet, Greg Pincus, www.gottabook.blogspot.com. He caught the blog bug and ended up with a viral success that caught the attention of SlashDot.com. His story is very inspiring, so Denise and I will host him soon on a special case study interview. Stay tuned.

Categories : Teleclasses & Seminars

Blogging for Your Business: Radio Show Posted

By Patsi Krakoff
Friday, January 26th, 2007

Audiomicrophone_1 The audio from Episode 3 of Blogging and Beyond is now posted. You can listen online or download the mp3 file.  We’re working on getting the show set up as a podcast so you can get automatic downloads to your iPod or mp3 player.  In the meantime, you can listen on our site or download our free desktop player and listen live or at your convenience.

Categories : About Blogs, Teleclasses & Seminars

Childrens Books & Blogs at the Old Santa Barbara Mission

By Patsi Krakoff
Thursday, January 25th, 2007

Santabarbmission Denise and I are featured presenters at a retreat this weekend for the Society of Childrens Book Writers and Illustrators.  Which means, we’re in Santa Barbara tomorrow for 3 days. And we’re staying at the Mission, one of California’s historical (1786) Spanish buildings. Sure hope they’ve updated the heating system. For sure, they don’t have Internet connection, so this blog will be on snooze until Monday.

Naturally, we’re talking about blogs and how to market your book with a blog.  For the presentation, Denise created a short tour of blogs by childrens book writers.  If you’re interested, here’s the video.  It’s just under 6 minutes.

Categories : Teleclasses & Seminars

Blogging Is IT! Boost Yourself Into the Blogosphere

By Patsi Krakoff
Wednesday, January 24th, 2007

Keyboard_world Blogging truly is a way to connect with the world. It opens doors, and sends potential clients to you without spending a lot of marketing money. But if you’re going to do a blog for your business, do it right. No free blogging stuff that leaves your blog looking like your next door teenager’s personal diary.

As The Blog Squad, Denise and I recommend Typepad, or if you are more of a techie, WordPress. Either way, you have to optimize your blog for business, otherwise you end up working for your blog, instead of the other way around. Your blog should work for your business to attract interested people into your realm.

This Thursday, January 25, at 8 a.m. PT (11 a.m. ET) on our 3rd radio show on VoiceAmerica channel,  Blogging and Beyond, we are talking about the important elements of a good business blog. Here’s the info on the radio show. If you  have questions you want answered on the show, submit them on the show blog, www.BloggingandBeyond.com.

Categories : About Blogs, Teleclasses & Seminars, Writing Great Blog Content
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