A Conversation with Beth Schneider, Process Prodigy on Oct. 5, 2005

The Secret Weapon to Maximize Your Profits

Beth Schneider is an expert at helping small business owners and independent professionals track their processes to improve the bottom line. Don’t miss this unique and enlightening conversation with Beth, it will change your ways of doing business!

I have personally worked with Beth to help me document the processes in running my newsletter service business, and it will enable me to license Customized Newsletter Services as a "business in a box." This means that I will be able to generate additional income by showing others how to do what I do. If you’ve ever thought about ways to retire, or to add other streams of income to what you are doing, pay attention to Beth.

Here’s what Beth asks you to think about:

Why is it that success comes so easily for some and is such an uphill battle for others?  Those who are making it know the secret. The money is in the system! Find out how you can find the money, free time and prestige hiding in your business. All successful businesses have one thing in common; they have business practices in place that:

* reduce errors
* bring in business
* and save money

Business process isn’t just for the Fortune 500. Small businesses must also have business systems in place to effectively grow and stay focused on what matters – MAKING MORE PROFIT!

Register: www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System: www.BuildaBetterBlogSystem.com

Books are Marketing Tools

Conversation with Expert Jerrold Jenkins, The Jenkins Group
Wednesday Sept. 28, 8:30 p.m. ET

Once upon a time books were the primary source for sharing and storing information. Valued for their ability to entertain, educate, inspire and persuade, books were considered timeless references for an ever-changing society. Though times have changed, books continue to hold intrinsic values and much more.

Today, books are a key marketing tool that reaches targeted groups of people with information relevant to their needs, interests, and lifestyles. Leading marketers are turning to books as a unique and enduring medium to deliver messages in a way that communicates value and brand relevance.

In this Conversation, learn how publishing a book can creating branding opportunities, customer loyalty, consumer education and product sales. Learn how book marketing creates publicity and credibility for you.

Register: http://www.customizednewsletters.com/CE/cesched.htm

Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System: www.BuildaBetterBlogSystem.com

If you’re in the Los Angeles area, Denise Wakeman and I (aka The Blog Squad) are speaking to a group of smart women professionals on blogging. Oh, men are welcome to come as well.

4 Reasons Business Owners Should Start Blogging Now!
Presented by The Blog Squad: Patsi Krakoff and Denise Wakeman

The Westside Women’s Network
The Olympic Collection
11301 West Olympic Blvd., Los Angeles, CA 90064
Tuesday, Sept. 27, 2005
6 to 8 p.m.
Information and registration:
www.westsidewomensnetwork.org

Blogs are the wave of the future on the Internet. Learn how you can use a blog to build your business with very little expense. Blogs are being used in big, small and micro businesses as a dynamic vehicle for communication between business and customers to build trust, credibility, awareness and attract new clients.

But not every blog gets results. What makes a blog effective for business? Find out 4 reasons why you need to implement this powerful new marketing strategy now, and 5 ways to get started quickly and get the best results.

The Blog Squad
www.fixmyblog.com
www.buildabetterblog.com

Conversations with Expert

Arielle Ford, www.EverythingYouShouldKnow.com 
Wednesday, September 7, 8:30 p.m. ET

Everything You Should Know About Publishing, Publicity, Promotion & Building a Platform

Arielle Ford, whose envied PR strategies catapulted the career of mind-body medicine leader Deepak Chopra and introduced the multi-million dollar Chicken Soup for the Soul series to the world, has helped launch the careers of hundreds of authors, including 11 who made it to No. 1 on the New York Times Best Seller list.  Her all-star client list include: Deepak Chopra, Mark Victor Hansen, Jack Canfield, Wayne Dyer,  Marianne Williamson, Don Miguel Ruiz, Dean Ornish, Louise Hay, and Gary Zukav.

In this conversation, she reveals what publishers are truly looking for these days when they sign a first-time author, and how newcomers can deliver it.

Arielle Ford has long been devoted to bringing the work of top transformational authors to the public. She is author of seven books including Everything You Should Know About Publishing, Publicity, Promotion & Building a Platform: A Step-by-Step Guide for Authors. (www.EverythingYouShouldKnow.com.)

She is a founding partner of The Spiritual Cinema Circle: www.spiritualcinemacircle.com  and the Transformational Book Circle. www.transformationalbookcircle.com

You can register for the Conversation with  Arielle Ford here.

Wringing More Value out of your Work
Wednesday, August 31, 2005, 8:30 p.m. ET
Guest Expert:  Dan Poynter, of ParaPublishing.com

Write it once, sell it forever; there are many ways to sell your Work over and over. You’ve heard of Blogs-to-Books. Dan Poynter started with magazine articles-to-books. Now he turns eZine content into eBooks. He was the first to sell eDocuments and eBooks as downloads from his website. He will describe how to publish, promote and sell eBooks, pBooks (printed), eDocuments, LARGE print books, aBooks (CDs), audio downloads and podcasting.

If you don’t make your information available in multiple formats, some hungry customers will not be able to use it (for example, commuters, sales reps and long-haul truckers can’t read your printed book; they want and need audio).  Dan Poynter has the answers.

Dan Poynter is an author of more than 100 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books. Dan shows people how to make a difference while making a living by coaching them on the writing, publishing and promoting of their book.

He has turned thousands of people into successful authors. His mission is to see that people do not die with a book still inside them. See his Para Publishing website at http://ParaPublishing.com

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

I need your feedback, please.

Denise and I, along with our colleague Adam Urbanski, the Marketing Mentor guy, are developing a new, hands-on class for setting up and using a blog to drive business.  We would like to get your feedback on some names for the class:

1. Boost Your Biz with Blogs

2. Biz Blog Starter

3. Biz Blog Builder

Please vote for one, by clicking on the comment link in the footer here, and let us know which name rings your bells.

P.S. This is a 6-week intensive ‘boot-camp’ where we will actually walk Adam through the initial set up of his blog, and then show him how to drive traffic in order to boost business.

Let us know your preference by clicking on the Comment link below and stating which name you feel works the best.  You can let me know if you’re interested in attending while you’re at it! Thanks!