Teleclasses & Seminars | Writing On The Web by Patsi Krakoff, The Blog Squad

Social media is great for some things, but it's got a big flaw… and if you aren't aware of this flaw, you could make costly mistakes in your business. I've asked Jeanne Hurlbert, Ph.D., from MySurveyExpert.com to explain….

Social media, online social networking, is hot — and with good reason. Used effectively and wisely, social media can reap HUGE profits for business owners.

But those who don’t know the limitations of social media are falling into a trap that can cost them millions by making them THINK they know their markets, when they really don’t.

Let’s start with what social media does well. Social media — sites like Twitter, LinkedIn and Facebook, content sharing sites like Hub Pages or Squidoo — offers powerful ways to connect with people, build trust, build a brand and drive traffic to your website and blog.

But what social media CAN’T do is tell you:

Who your customers are
What products and services they want
When they’re satisfied
When they’re NOT satisfied

Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Your Website Is Not Enough: You Need an
“Engagement Platform”

By Patsi Krakoff

Friday, February 26th, 2010

If you've invested a lot in rebuilding your website, I congratulate you for keeping fresh content published about your business. Congratulations, and may I ask, how's that working out for you? Oh…

May I make a suggestion? Your website is probably great and all, but if you're not getting your visitors engaged, if they're not taking action and participating in some way, then you need more than just a well-designed site. You need an "engagement platform." Let me explain…

Recently I've been thinking a lot about the engagement problem. I love teaching smart professionals about content strategies and how to make good use of business blogging.

But the biggest challenges in teaching are:

Getting their attention
Keeping them engaged long enough to learn
Getting them to take action and apply the learning
Retaining the learning

These are the same challenges you face with marketing to new clients:

How do you get their attention, keep their attention, get them to take action and become loyal clients?

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

JournalEngine Teleseminar on Tuesday, March 2

By Patsi Krakoff

Monday, February 22nd, 2010

We had some people who missed the webinar on JournalEngine, and many people had questions. We've decided to open up the lines for questions on a teleseminar this coming Tuesday March 2 at 4 p.m. ET. If you're curious about adding new profit streams to your business don't miss this. Attend (for free) a teleseminar with Marc Manieri and find out about JournalEngine. Tuesday, March 2, 2010, 4 p.m. ET. Registration page here: JournalEngine Teleseminar (will be recorded).

Why You Should Attend: Read this post: Multiple Pathways to Online Profits

Categories : Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Is Your Blog Connected to Facebook, Twitter & LinkedIn?

By Patsi Krakoff

Tuesday, January 19th, 2010

Have you included social marketing, social media into your blog? You must do this.

Why? Because that's where people are these days, looking for information and connections on Facebook, Twitter and LinkedIn.

How do you connect your blog to these 3 sites? It's pretty easy (if I'm blogging about it and have done it successfully then you know it's easy, cuz I'm no "techie…").

This is all part of the class I'm teaching today with Joan Stewart aka The Publicity Hound. So I'm going to be strict and not tell you how to do this, simply that you MUST do it

Wanna get the details? Go register for the class, you'll get all sorts of tips, audio recording, handouts, etc.

Time-Saving Tips for Smart Blogging with Joan Stewart

Wednesday January 20, 2010 at 4 p.m. ET

On the phone, a teleseminar.

You must register and there's a small fee, but well worth the valuable tips, handouts and information.

I guarantee it will make your blogging for business easier, faster, more fun and get you more clients!

If you can't come, don't want to spend the money, for whatever reasons, then go log into your accounts on each of these three sites, and any others you belong to, go to settings, hunt for a feature that autmatically feeds your blog posts to your updates.

You should be able to figure it out, and if you can't, let me know.

Categories : About Blogs, Content Marketing, Teleclasses & Seminars

16 Must-Have Marketing Tools for Blog Design

By Patsi Krakoff

Monday, January 18th, 2010

What should you put on your blog if you want to use it for marketing, to attract clients?

Content is king, but if your design stinks, visitors won't get past the banner. They won't stay, they won't get to know you and they won't subscribe to your blog.

Worse, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn't it?

If you care about attracting the right people, get a professional blog design or theme installed. You can do it yourself on Typepad, but you'll need a graphic designer to supply the banner with a tag line built in.

There are plenty of good freelancers available, but you'll need to know what to tell them. Here are my tips for good blog design and set up.

Design for Branding, Trust, Personality

Everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers. Your banner should clarify what the blog is going to give readers.

These are branding issues that need careful thought. You may even need professional help if you want to get it right.

Joan Stewart is a good example of this. Her blog, at PublicityHound.net, features tips for people seeking PR and media attention. You know this immediately after arriving on the blog.

[15 second commercial break: Joan and I are teaching Time-SavingTips for Smart Blogging in two days, Wednesday Jan. 20, 2010. Sign up here…]

Personality Counts

Categories : About Blogs, Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Teleclasses & Seminars

Is Your Blog Really Sick? 8 Health Check Points

By Patsi Krakoff

Friday, January 15th, 2010

Is your blog sick? I don’t mean in a good way, like your blog’s really hip, slick and cool. I mean is it limping along on crutches with barely enough Google juice to keep the joints from creaking…maybe you haven’t been posting lately, then when you do, you make a few lame excuses and expect readers to care…

Maybe your blog is a reflection of you, just a mirror of your mind, an expression of your spirit or lack of it…you could put on a happy face, do some blogging, and then say to yourself, “There, it’s done, I’ve blogged.”

So what? You know that’s not what I mean when I say that a business blog is the best damn content marketing tool on Earth. But you can’t get fired up and fix what’s wrong if you’re not sure where the problems lie.

Maybe your blog needs a yearly physical checkup. Here’s Patsi’s quick fix check list for diagnosing blog problems…

Take a look at your blog and examine it for the following signs of health:

Blood pressure: How’s your traffic these days? Last week, last 30 days? Has it gone up or down in last 3 months, 6 months, 1 year?

Categories : About Blogs, Content Marketing, On Writing Better, Teleclasses & Seminars

Fast Blogging? What About Truth and Meaning?
What Shakespeare & Seinfeld Can Teach Us

By Patsi Krakoff

Thursday, January 14th, 2010

"There's method in the madness." ~ William Shakespeare

Can you blog quickly AND create meaningful value for your readers?

It's one thing to be saving time with speed blogging tips I'm giving you here this week. But if you're writing junk that has no depth, if you're just saying what's been said before, no one will stay to read. Your readers won't subscribe, they won't buy, and they won't take any action, except to click away.

Here's the crux: how do you go deep when you're in a hurry and got a million other things to do? How can you write great blog content that serves your business marketing goals, when you've only got a half-hour?

Read books. Read Shakespeare. Go to the source. Go to the well. Read the classics, read history, read what geniuses have written. Watch movies, TV. Then blog about it.

Categories : About Blogs, Content Marketing, On Writing Better, Teleclasses & Seminars, Writing Great Blog Content

How to Save Time & Money with Smart Blogging in 2010

By Patsi Krakoff

Thursday, January 14th, 2010

Be smart. Turn your blog into the best darn marketing tool on the planet. Joan Stewart (The Publicity Hound) and I (The Blog Squad) will show you how. Join us January 20, 2010 at 4 p.m. ET for this Smart Blogging teleseminar. Sign up here: http://snipurl.com/smartblogging.

Categories : About Blogs, Content Marketing, Teleclasses & Seminars, Writing Great Blog Content

Archive for Teleclasses & Seminars – Page 4

Take the Content Marketing Survey

How to Use Surveys & Quizzes for Content Marketing

How to Avoid the Big Social Media Trap

Your Website Is Not Enough: You Need an
“Engagement Platform”

JournalEngine Teleseminar on Tuesday, March 2

Is Your Blog Connected to Facebook, Twitter & LinkedIn?

16 Must-Have Marketing Tools for Blog Design

Is Your Blog Really Sick? 8 Health Check Points

Fast Blogging? What About Truth and Meaning?
What Shakespeare & Seinfeld Can Teach Us

How to Save Time & Money with Smart Blogging in 2010

Content for Coaches and Consultants

Serenity Virtual Assistant Services

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