Archive for Uncategorized – Page 4

2 Key Writing Goals: Set a Deadline & Chunk It Down

Journalist_writers_block You know that feeling of inspirational high when you're motivated? Nothing can stop you from doing your work, cranking out content, writing no matter the noise and distractions?

Yeah right, that happened for me once back in 2002. And it happened again last week at Jen Louden's Writer's Spa. How do you recapture those energized moments of genius?

Yesterday I wanted to continue the writing on my book project and all I can say is that laundry got done. (I hate housework and have a charming housekeeper who does it for me. How does washing out socks seem more interesting than writing?)

It's because the project is too big and the time plentiful right now. Anyone who's a procrastinator knows that running out of time is key to getting the juices flowing. And we've all got a procrastinator lurking in us.

Here's my two-step organizing solution for writing content that really sizzles, even if it's a huge book or a blog post:

Read More→

Content Marketing Planning: Joe’s BEST Plan

Getting back to Content Marketing plans and tracking what works for you, here's a great diagram by Joe Pulizzi, Junta42. He posted this from his book Get Content, Get Customers, co-authorered with Newt Barrett, and posted it recently on Posterous.

BEST_formulaContentMarketingPulizzi
Joe also wrote a great post on his Junta42 blog that ties in with my other posts this week about tracking your marketing efforts. It's called Building a Marketing Asset: Take the Red Pill. It's worth reading.

Here’s Your Special Report,
Content Marketing with Blogs

Content Marketing with Blogs…

4 New Concepts for Getting Spectacular Results with Your Business Blog

Content Marketing with Blogs Free Report from Patsi Krakoff, The Blog Squad

Download the free report here:

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Content Marketing with Blogs by Patsi Krakoff

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 And here’s your special bonus report, 5 Questions to Ask for Writing  Web Content that Gets Results:                      

Thanks for Requesting Content Marketing with Blogs

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 Content Marketing with Blogs…

4 New Concepts for Getting Spectacular Results with Your Business Blog

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Content Marketing with Blogs:
How to Get This Valuable Report








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“Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business…”

Are you a business owner with a blog?

If you’re having trouble keeping up with your blog, and not getting the results you want, you aren’t alone.

Unless you capture readers’ attention quickly with what they want, they’re gone in a blink… Click and bye-bye!

You’ve got to stay ahead of the curve AND know what’s right for your specific audience.

This free Content Marketing with Blogs report, written with my 10 years of online marketing experience, is The Blog Squad’s guide to what savvy online business bloggers are succeeding with right now, AND what’s coming next.

In this quick 15-page report, you’ll learn:

  • 5 reasons blogs are abandoned
  • 4 reasons blogs fail
  • Why good content isn’t enough
  • 4 keys to a great business blog
  • 7 step formula for online marketing success
  • The new shift in content marketing focus
  • What’s required for the 21st century

I just added a bonus report to this free digital download:

5 Questions for Writing Web Content that Gets Results – This is a quick guide for writing any kind of web page that you want to work for you, to persuade readers to take action.

To get instant access to this free ebook and special report right now, fill in your email and first name.

And don’t worry; your personal information is safe. You’ll only receive valuable content, not sales spam. I promise you that. I’ll send you a couple follow-up emails to see if you got it okay, and  to remind you about the 4 keys to pay attention to when you blog. That’s it.

Get instant access now.

Content Marketing with Blogs
4 New Concepts for Getting Spectacular Results with a Blog by Patsi Krakoff








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Content Marketing Cheat Sheet:
A quick summary of key resources

Laptop-and-notepad There is a terrific summary of content marketing, a must-read for anyone getting started, over on the ClickDocuments' "Connect the Docs" blog written by Ambal Balakrishnan…

Content Marketing: The Ultimate Cheat Sheet

The shift in mind-set from copywriting-style marketing to content marketing takes a while for marketers and web authros to adjust to. There's more to it than first appears. And while this makes sense when people first think about it, actually applying content marketing in practice can be as uncommon as common sense.

Twitter-35b I "met" Ambal on Twitter and paid attention to her because for weeks now she's been re-tweeting everything about Content Marketing. I have this keyword phrase set up to get an email alert whenever someone is "Tweeting" about it. I use both Twitter and TweetLater services for this. So when I kept seeing her tweets, I knew she was gathering information for something. (Another reason to use Twitter.)

If you're interested in learning about a niche, I suggest you start by doing the same thing Ambal is doing for her company: gathering information, learning, re-tweeting, and forming connections with other experts in the field. You can't go wrong.

This is content marketing in action. A great demonstration of how content and social networking are a marriage made in heaven.

What about you? Do you have alerts set up? Are you actively re-tweeting? Go on, get with the program!

E-Newsletters vs Blogs: The View of Dr. Ralph F. Wilson Web Marketing Today Expert

In_the_news I get emails from professionals new to Internet marketing, "Which is better, an ezine or a blog?"

Please read this article from Dr. Ralph F. Wilson, a long time email marketing expert who has over 32,000 subscribers to his successful e-newsletter Web Marketing Today. Wilson has decided to start a blog, and gives his reasons:

Of course, "Which is best?" begs the real question that you must ask yourself, dear friend: Are you communicating with your customers by any regular means?

So which is better, an e-mail newsletter or a blog? Each has its place. For my carefully written and (hopefully) enduring articles and stories, an e-mail newsletter and website archives will be my medium of choice. For short, transient comments on books, articles, and current events, blogging is best.

You are right to stop and consider both of these marketing tools carefully before jumping in. Of course, if you're like me, you may just want to jump in and learn as you go, making mistakes along the way…

As long as you share your stories with your newsletter subscribers and blog readers you can't go wrong and you'll be leaving a trail of keywords all over the net like spilled milk and cookie crumbs…;-)

Dr. Ralph F. Wilson is one of the pioneers of Internet marketing, founding the Web Marketing Today newsletter in 1995 at the beginning of the commercial Internet. He is the author of hundreds of articles and more than a dozen books on Internet marketing and e-commerce.

Ajijic, Mexico on a Sunday

Why a Content Marketing Strategy Review Matters

Content Marketing Matters!

It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling.

Advertising isn’t working.

Content Matters

But if that doesn’t bring up a lot of questions for you, it should.

How do you write content that’s interesting and informs, but at the same time sells you, your products and your services?

When you write content that markets for your business, you face certain challenges.

On the one hand, you write so that readers will get to know you, like you and trust you.

Then, you turn around and blurt out, “Oh, and by the way, BUY MY STUFF!” Uh-huh. No, I don’t think so, that doesn’t work.

To top it off, you may be an independent entrepreneur or a small business without a large budget to hire copywriters and web content specialists. You may write your web pages yourself. You publish your own blog, plus an e-newsletter.

How do you learn to “do” content marketing in a way that works for your business, your targeted audience?

Ah, so many questions, so few answers. While there are a few content marketing books published, and a few more are in the works, there aren’t too many places to learn what you need to know.

Your content should be reviewed for how well it:

  • Grabs readers’ attention
  • Focuses on a solution to a problem 
  • Educates and informs
  • Entertains and engages readers
  • Enriches the lives of readers
  • Inspires action
  • Comes up in search results for main keywords
  • Gets the results you want to achieve

You can get your blog and website content strategies reviewed for a small fee. I usually work with small businesses and independent professionals and partnerships. For more information, please read this page, How Can I Help You?

Best Books for Vacation Reading?

Books
I have a request for you, dear readers. I want you to suggest your favorite books to me, ones I can take on vacation to read, both for pleasure and for business. I am accepting nominations for 3 categories:

  1. Can't-put-down fiction
  2. Cutting edge executive/leader/business development issues
  3. Your favorite cutting edge marketing/internet/small biz books

Thanks! Just leave a comment and tell me why you like the book you suggest.