I don’t know about you, but one of the best ways I learn about writing – especially writing sales copy – is by looking over the shoulder of a pro while they edit and tweak content to make it more effective.

When my first editor at the San Diego Union-Trib sat down with me and with a red pencil slashed through my first by-lined feature article, I rapidly learned how to make copy better. I remember fighting back the tears at the time, but boy did I learn quickly.

Now here’s a chance to look over the shoulder of Lorrie Morgan-Ferrero as she tweaks copy in order to improve sales results. And, it’s free. It all happens Tuesday January 22 at 2 p.m. ET. Here’s where to register: http://snipurl.com/copymakeovers.

Here’s why you should register: copywriting is THE most important skill you need to acquire when using the Internet to grow your business. Writing on the web involves copywriting skills, even when you’re not writing a sales letter per se. That’s because on the web, all you have are your words: they are your customer representatives and relationship managers. You must learn to write well.

Read more about this Copywriting Makeover Webinar presented by Lorrie Morgan-Ferrero of Red Hot Communications:

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I just got permission from Lorrie Morgan Ferrero to make available to readers of this blog "Red Hot Copy to Woo Your Target Market" at a special discount rate!

This is Lorrie’s award-winning home study kit, along with the new 2 technique-laden CDs and bonus CD of fill-in-the-blank templates that will turn you into a copywriting genius in a few short hours!

Copywriting is THE most important skill for growing your business, and Lorrie teaches a style that is authentic and builds relationships with people. That’s so important in our hype-filled world.

I’m excited because this was a special bonus offer previously only available to our mentor group Blogging and Beyond. If you’ve been wanting to learn how to write copy that sells, don’t hesitate to get this package.

The bonuses alone are worth the price…

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The thing about Lorrie Morgan Ferrero and her copywriting teaching that is so valuable is that she cuts down  complex selling techniques into common sense tips for writing persuasively.

Whether you’re writing a long sales letter or a short email marketing message, Lorrie says to:

1. Know who you’re writing to (your ideal client or "tarket")
2. Spend some time crafting a killer headline
3. Use the present tense, not future
4. Cut out all unnecessary words
5. Use emotional words that trigger buying decisions
6. Collect samples of ads you like and use them to create your own
7. Time yourself for 30-60 minutes of writing; then take a break
8. Read the classics: Eugene Schwartz, Claude Hopkins, John Caples (www.twipress.com)

These are a few notes I took from our Blogging and Beyond mentor program teleseminar yesterday. (You can join by registering here: www.theblogsquad.net/mentor.)

None of these copywriting tips are revolutionary. And, like common sense, they are uncommon practices, especially by professionals who are expert in their field but new to marketing on the Web. The simple truth is you can’t get far without learning copywriting for your business.

Lorrie makes it easy to learn.

Can you tell a good story? Do you easily reveal what’s going on with you in your business? Better learn how to do this. Storytelling may be the most important key element to writing copy that persuades.

I’m reading The Story Factor by Annette Simmons, and it’s full of wisdom that you can apply to writing sales copy. Stories do what facts can’t: they connect with readers on a feeling level. They do more for building trust and credibility than anything else you can do in a sales letter.

In fact, here’s my own story about this:

I’ve been studying emails and the authors who demonstrate what I
clearly see as effective marketing copy. One such person whose emails I
always scan is Lorrie Morgan Ferrero. This copywriting expert knows how
to tell a good story.

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