The thing about Lorrie Morgan Ferrero and her copywriting teaching that is so valuable is that she cuts down complex selling techniques into common sense tips for writing persuasively.
Whether you’re writing a long sales letter or a short email marketing message, Lorrie says to:
- Know who you’re writing to (your ideal client or "tarket")
- Spend some time crafting a killer headline
- Use the present tense, not future
- Cut out all unnecessary words
- Use emotional words that trigger buying decisions
- Collect samples of ads you like and use them to create your own
- Time yourself for 30-60 minutes of writing; then take a break
- Read the classics: Eugene Schwartz, Claude Hopkins, John Caples (www.twipress.com)
These are a few notes I took from our Blogging and Beyond mentor program teleseminar yesterday. (You can join by registering here: www.theblogsquad.net/mentor.)
None of these copywriting tips are revolutionary. And, like common sense, they are uncommon practices, especially by professionals who are expert in their field but new to marketing on the Web. The simple truth is you can’t get far without learning copywriting for your business.
Lorrie makes it easy to learn.