Don’t be caught telling your next prospect you don’t have one yet, when they ask to read your company white paper.

You must have a professionally written white paper that gives in depth information in your field if you want respect and credibility.

Want to learn how to write one yourself so you don’t have to pay a high fee to a white paper writer?  Join me this Friday for Michael Stelzner’s White Paper seminar in San Diego at the Hyatt Islandia on Mission Bay.

To learn more, read my previous post here with all the details including a registration link. (Tell Michael I sent you and I’ll buy you a frappucino…)

P.S. It’s a great excuse to come visit me in San Diego and stay on beautiful Mission Bay at the Hyatt..

It doesn’t get better than this: learn from  White Paper guru Michael Stelzner while overlooking Mission Bay in San Diego on a Friday in September. Then stay for a weekend of pleasure at the Mission Bay Hyatt. We can even have lunch together!

Won’t you join me September 21 for a hands-on workshop to learn to write great white papers? Forget about staying on Mission Bay, the great weather here, and all that. If you must, to justify the expense, think about growing your business the smart way with intelligent, relationship-based white paper marketing.

I’ve taking upon myself to learn how to write my own white papers, because they are so effective at lead generation, and because it’s very expensive to outsource to a writing specialist.

Here’s why white papers are so important for your business:

White papers are one of the most complex (and rewarding) writing
projects you will likely ever undertake. They’re expensive to
outsource, so I’m learning to write my own, and you should too.

White papers also happen to be one of the most sought-after
resources by prospects, according numerous studies by MarketingSherpa,
CMO Council and KnowledgeStorm.

If you register before next Tuesday, July 31st at midnight, you’ll
get the early bird discount. This workshop will more than pay for
itself in valuable writing skills that you can use to grow your
business.

It’s what you need to learn to write if you want to get new clients
based on intelligent, well-researched, relationship marketing.

For more information, visit Michael’s White Paper Seminar page here. The Mission Bay Hyatt is just gorgeous, so you can combine a weekend with a tax-deductible business expense.

To learn more about why this is so important, we interviewed Michael on Blogging and Beyond radio. Michael also revealed important information in a white paper teleseminar last month. You can get the CD here.