4 Keys to Advanced Blogging Success- D is for Design
by Patsi Krakoff, Psy.D., The Blog Squad

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

D Is for Design

When readers arrive on your blog for the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for? Or, do they get distracted by too many widgets, ads, and opportunities so they flee?

How do you improve the visibility and the usability of your business blog?

First, make your blog content readable by using a lot of white space. White space is created by:

• Short sentences
• Short paragraphs
• Only one space after a period ending a sentence

Next, organize your blog posts to make them easy to scan. Many people read blogs in a hurry, so help them out:

• Use sub-titles and sub-headings
• Use bulleted lists and number lists
• Use the extended post feature so a blog post is only 2-3 paragraphs long, and then they can click to continue reading

Design for Trust

Build trust with your readers by using the following elements:

• Photo – a professional photo is preferable to a family shot
• Bio on the “About” page
• Use the first person personal pronoun “I”
• Write in a conversational way, avoid using a formal 3rd person impersonal business bio
• Testimonials:
  • Put on a separate, stand alone page
  • Or put in a side-bar or Typelist

Make it easy for readers to subscribe

Put the subscription form up at the top left side so it is on of the first things people see.

• Use an email subscription form through Feedblitz.com or Feedburner.com
• RSS feeds: can extend the reach through Feedburner.com
•  Include a list of related posts on each post so people can read further when they like a topic.
• You must find other posts that are similar and link to them
• Use the post’s permalinks when you link to previous posts
•  Make it easy to find content on your blog. Here are some important tips to help organize your blog posts:
  • Categories – make sure this is enabled and that you assign every post to a category (makes it easy for readers to find specific content)
  • Try to limit the number of categories to 10-12 as anything more becomes confusing.
  • A page with links to top posts, then create a sidebar list
  • Descriptive headlines with keywords – helps people to find specific topics and content useful to them
  • Use descriptive words in your links, not “click here”

Add-Ons, Plug-Ins & Widgets

Blogging software offers many features to enhance your blog, however, you don’t want to have too many because you’ll confuse your readers. Too many choices, and too many distractions, will make readers leave.

Before you add features, ask yourself: “What is the purpose and how does it help me achieve my goals for this blog?” Here are several features you’ll want to consider:

• Blogroll – a list of your favorite blogs
• Archives
• Widgets – search boxes, blog services, social sites

Ads?

Be cautious and strategic – does it add to the value of your blog? Affiliate links and ads may make more sense and be more on-topic for your business
Books – be sure to use your Amazon or other affiliate link

Branding and Your Blog

If your blog isn’t hosted on your own website, register a domain name and use domain mapping for branding your blog. It isn’t important if it is on your website or hosted by a third party provider, as long as you link back and forth from your blog and website and you keep branding consistency.

Branding elements you need to consider are:

• Your logo – You can get a customized banner created to include your logo, picture, blog name and tagline
• Tagline – describes 1) who the blog is for, 2) what are benefits of reading the blog and 3) who is the blog author
• Topic definition – can expand on about page or a separate page
• Colors – most people will want to use the same colors as their website for consistency

Blog on!

4 Keys to Advanced Blogging Success- O is for Outreach
by Patsi Krakoff, Psy.D., The Blog Squad

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

O Is for Outreach

Reaching out to other bloggers in your field is essential if you want to build readership for your own blog. This is a sorely neglected area for many business bloggers, especially those new to blogging.

Most business professionals who start a new blog are overly focused on what they have to say to their potential pool of global readers. They are thinking about broadcasting their messages. While this is important, those new to blogging will quickly realize that their audience is too small.

While blogs work as search engine magnets, and your blog posts will get indexed for all those juicy keywords, you can’t just blog and wait for readers to show up.

You must stimulate traffic by visiting other blogs where readers are already reading and commenting.

Once you find other blogs you like, start commenting on their posts. When you leave helpful and meaningful comments that blog author may visit your blog or even write about you. Other readers and commenters may also come to you.

Effective Comments

Sometimes you just want to say “Right on!” and thank the blogger. Other times, you may point out a flaw in his logic, or a missing piece, or outright disagree. Here are some guidelines:

• Don’t market overtly by saying ‘visit my blog’ or ‘check me out’ or tell readers they can download your free report
• Include relevant links to other resources, to add to the conversation. When it’s your own, however, be careful. It’s probably more astute to say something like. “this site offers additional resources on this topic, as does my own.”
• Always be polite, especially when disagreeing. Respect alternative points of view, even when they appear to be idiotic and stupid. You may have read something wrong, and then you will appear to be the idiot.
• Be real, leave your real email address and name.
• Add something new to the conversation, something the author doesn’t know, or forgot, or remind him/her of historical information, etc. or a book, something valuable.
• Be careful when using humor – there are always people who misinterpret
• On the other hand, controversy stimulates the conversation and gets you attention.
• Don’t be afraid to state a strong opinion and stir things up; be prepared to back it up.

How to Find Bloggers You Like

1. By far the best service that aggregates top blogs by niche is Alltop.com.   
2. Google: http://blogsearch.google.com/
3. Technorati.com: set up a Watchlist: www.technorati.com/watchlist
4. Set up Google Alerts for your keywords: www.google.com/alerts 
5. The Blog Catalog www.blogcatalog.com
6. Stumble Upon www.stumbleupon.com
7. Sphere.com www.sphere.com 
8. Blogs by women, http://blogsbywomen.org
9. IceRocket: www.icerocket.com
10. Globe of Blogs: www.globeofblogs.com
11. BritBlog: www.britblog.com/directory

I always recommend that business bloggers develop a daily blogging habit: post 2-3 days a week on your own blog, and the other days, spend time reaching out and commenting on other blogs in your field.

Your readership will grow and you’ll start getting known in the Blogosphere.

Blog on!

Patsi

The CODA System for  Advanced Blogging Success- C is for Content
by Patsi Krakoff, Psy. D. The Blog Squad

Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.

The CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.

C Is for Content…

By far the best way to get traffic and results from business blogging is through the quality of your posts (blog content). There are three important keys for writing effective blog posts.

   1. Post 2-3 times a week or more on your blog (Note: if you can, every other day is better!)
   2. Write quality posts, short and to the point, linking to sources, helping others solve their problems
   3. Stay relevant to the purpose of your blog, always writing for the needs and wants of your readers

Your writing should be about building trust and credibility in the mind of your reader. In many ways, blog writing is different from writing articles, special reports, web pages and white papers. It is more like a conversation than a one-way knowledge transmission. All readers look for what’s in it for them.

10 Ways to Connect with Readers

Here are 10 ways to connect with readers in your blog posts:

1. It’s not enough to relay information to your readers. When you find something fascinating, don’t simply copy and paste. Include your own perspective and opinion. Then ask readers for theirs. They aren’t going to share their opinions until you do first. For you to build trust you must share yourself openly.

2. Don’t be afraid to be radical in your views. When you write tentatively using words such as “maybe,” “in a way,” “perhaps,” “could be,” “might be”… you are being wishy-washy. Be firm and be direct. Stand up for principles and values. And then ask your readers to agree or disagree (respectfully, of course).

3. Use emotional words and phrases. Think about triggering hot buttons. There are universal drives and human motivators. Some of these are:

Find out what drives your readers. Keep in mind, that your audience is probably mixed and appeal to a variety of motivations.

Another way to look at this is to ask, “What are readers seeking?”

4. Clients can’t want what they can’t imagine or picture on an emotional level. You must tell them how they will feel, when they use your services or products. Use imagery and associations. How is this product/service/concept going to reach out and touch your client? How is it going to improve your client’s life?

5. A good way to connect is through writing a case study. This is important because when you write about a typical client and the problem you solved, readers can identify with similar problems. You are implying that as you helped this person, you can help them.

6. Share a mistake you’ve made. Show readers how you goofed up, and then write about how you handled it, and what lessons you learned. Be vulnerable. Sure, people respect winners and high-achievers. They also identify with making mistakes and respect your honesty and ability to show humility.

7. Generously share your knowledge. Even if you give away entire chapters of your book, or give them details on what it is that will solve a problem for them, they will still want to buy your book or hire you to do something for them. Giving away information and knowledge is a smart way to build trust and credibility. If you’re going to give something away, make sure you collect contact information and give the reader a darn good reason why they should give it to you.

8. Build that trust by sharing details of your life. The more specific you are about details in your life, the more readers will see you as an authentic human being, going through life just like them. But don’t go overboard. Nobody really cares what you had for dinner, unless there’s a point to it. Always keep the reader in mind and teach them something with a story relating to them and their needs/wants/desires.

9. Use well-known names and authors if you can as long as it is appropriate to your blog post. You can use celebrity names in titles and in posts as their names are good search engine fodder. But only do this if there is a reason to use their name and it makes sense to your readers.

10. Tie-in your content to what you do for a living. When you write something like, “During a consultation with a client, he asked if…” or, “When I speak at large conferences, I am often asked about…” you are embedding a message of how you work, and how people can hire you.

This is subtle and important. If you aren’t continually tying in your stories with what you do for a living, you aren’t giving readers the message that you are a working professional. They won’t see the opportunities to work with you, or the benefits that your clients receive from you.

Blog on!

Patsi

If you write (and who doesn't these days with the Internet, blogs, and Twitter!) then you probably love to read. Books entertain and educate, and subconsciously work to improve your writing.

Here are some suggestions for high value books so you don't waste time wondering what to read.

(It's no wonder my mind's a bit scattered. I find I'm interested in so many different topics, reading so many different books at the same time. Thank goodness for the Kindle!)

I've finished the bottom half of these, just starting the others. Here's what I'm currently reading… (and these are just the ones I highly recommend!)

• Magnificent Mind at Any Age, by Daniel G. Amen, M.D.
• Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, by Alan M. Webber
• Writing Copy for Dummies, by Jonathan Kranz
• Web Copy that Sells, by Maria Velosa
• Ignore Everybody, by Hugh MacLeod
• The SharpBrains Guide to Brain Fitness, by Alvaro Fernandez and Dr. Elkhonon Goldberg
• Born to Run, by Christopher Mcdougall
• Traveling Mercies, by Anne Lamott
• The End of Overeating, by David Kessler
• Tea Time for the Traditionally Built by Alexander McCall Smith

So far, my favorite read is Born to Run, it's one of those "can't-put-it-down" books. I caught the John Stewart show on TV when the author Christopher Mcdougall was interviewed, and was so hooked I immediately downloaded it to my Kindle and stayed up late into the night reading it.

It's the story of a tribe of super-runners called the Tarahumara Indians, from the Copper Canyons in Mexico, who love long-distance running, who have little disease, live a long time, and… It's also about a lot more than that, a lot of life lessons.

What's your favorite read lately, either book or ebook? Got books?