There’s new study that says that men and women use the same number of words during a day. But that doesn’t mention if the words represent the same or new concepts. Here’s the joke: A husband looking through the paper came upon a study that said women use more words than men. Excited to prove […]
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I have a problem managing my work load: I can’t multi-task like most successful people seem to do. I am a one-track minded gal. Like for most entrepreneurs and small biz owners, I have plates spinning in the air all the time, and juggling is required. If it were up to me, the plates would […]
Last week we covered how to write an advertorial, described as persuasive copy written from the readers’ perspective, designed to educate and inform AND with a specific call to action (sign up, download, buy). This is a form of sales copy dressed up in Sunday best. Even if your reader doesn’t buy, they will have […]
White Papers: The Ultimate Lead Generator(34:31 min) Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman With Guest Expert: Michael A. Stelzner, White Paper Source and author of "Writing White Papers: How to Capture Readers and Keep Them Engaged Michael Stelzner really delivered on this week’s radio show. He started […]
White Papers: The Ultimate Lead Generator Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman With Guest Expert: Michael A. Stelzner, White Paper Source May 31st 2007, 3:00 p.m. PT (6 p.m. ET) In an era of overloaded inboxes and marketing hype, a well-crafted white paper can generate serious leads […]
When writing persuasive copy, you want to come across as trustworthy as possible. One way to this is to be transparent about the fact that readers have doubts. Many people have been burned by buying worthless ebooks with nothing but fluff. What kind of proof can you present to show you are real and your […]
To review, here are the 4 steps to writing persuasive copy in the form of an advertorial so that you can be educating at the same time as promoting your business: 1. Grab attention with a list of 3 or 5 horrible mistakes people make2. Positioning: Why should anyone read or listen to you?3. Explain […]
I just wrote about steps 1 and 2 to crafting an advertorial that persuades readers to buy or register for your product or service over at Biz Tips Blog. Just to review, those steps are: 1. Grab attention with a list of 3 or 5 horrible mistakes people make2. Positioning: Why should anyone read or […]
Grab their attention. In fact, steal it. Get it away from everything else by rocking their boat. Heck, why not tip it over. What words can you use in your email subject line or sales copy title that will do the job? "Scandal!" Yes, that’s more appealing than ‘insider secrets’, which has been overused to […]
Adam Urbanski’s been teaching marketing for several years now and each time Denise and I are exposed to his wisdom, we come away with something new. This time, at his Attract Clients Like Crazy(tm) Boot Camp in Irvine last week, I learned more about writing advertorials. Adam calls this his Edumercial(tm) technique because it employs […]
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