Content marketing, even with a strategy and a plan, has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made.

How do you decide what to write about? You’re a busy professional, you have a lot to say, you read a lot, you think a lot. You probably work with a lot of clients and they have problems that you try to help them solve. All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients.

Wait a minute, let me be clear about what I’m really asking you. The question is how do you decide, how do you make a decision? Do you experience options in your mind, preview consequences, and decide?

Do you observe your mental processes as they unfold? Some people do, and others don’t, they just operate impulsively and intuitively.

There’s no right or wrong answer here. But I think the ability to stand back and watch your mental processes unfold is interesting and informative.

For one thing, if you know a few things about how you make a decision, you can also imagine what goes on in the minds of some of your clients and readers. Not everybody’s exactly like you, but some of them are. This gives you insight into possibilities.

This is important when you’re writing on the Web, when your composing blog posts. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Read More→