When our clients want to know how to take their existing business online, we usually tell them they must get published, get found, and get leads. Your online presence, whether a blog or a website, must do these things:
- Clearly define what business you’re in (what you can do for visitors)
- Show your expertise in your field
- Begin a relationship with readers by connecting with their needs
- Offer them something for free in exchange for adding them to your list
- Continue to entertain or inform them through content, based on what they want or need
It’s all about them, your visitors or readers to your site. The more you address their issues, their problems, their interests, the better your site will work for your business.
Your site, website or blog, must offer content with keywords that work as bait. When someone sits down and types in what they are looking for in a Google, Yahoo, MSN or other search box, will they find you? They will if you’re updating your site frequently with those same keywords and phrases.
But most professionals set up their websites to be all about them, their business, their great products and services. Unless you’re well known, people aren’t going to be searching for you or your products or services, are they?
Put on the shoes of your clients, and figure out how they would go about finding solutions to their problems. Then write about that and publish your content on your website pages or blog.