“I am not neutral. I believe that a culture – whether global, national, corporate, or familial – is shaped by our daily practices and the the most powerful practice of all is conversation. Our careers, our companies, our personal relationships, and our very lives succeed or fail, gradually then suddenly – one conversation at a time.
“The conversation is the relationship, and – while no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life – any single conversation can.” ~ Susan Scott, author Fierce Leadership
This book is written for people working in companies, but it has many applications appropriate for small businesses, including independent professionals and entrepreneurs.
To go a step further, it can apply to online content marketing. It applies to what you write on a business blog. It’s a different kind of conversation on a blog since it’s in public and it’s written to an anonymous person or groups of people with a common interest. But it’s a conversation all the same.
People read what you have to say, and if it resonates with them, they will accord you trust points. If not, it’s click and bye-bye.
How are the quality of your conversations on your blog? Your web pages? Oh, maybe you’ve been delivering information online much like the TV announcers do during commercials? That’s not conversation, and that’s not content marketing.