(Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn…)
I will be the first to admit that, when three years ago I received an invitation to LinkedIn.com, I joined without a clue as to what I was joining or doing.
Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”
And this is true whether the professional plans to ever actually make connections on LinkedIn.
Why is this LinkedIn profile so important?
Let’s say you are a lawyer. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.
If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results.
Yes, if your firm has a website your firm profile will be there. But most of these firm profiles are one very long paragraph with rather stilted language.
None of the above provides a well-rounded look at who you are as a legal professional.
What you need is a well-formatted LinkedIn profile that people are accustomed to reading for others and would be able to easily read about you.
By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you.
And the good thing about your profile is that you can always add to it and revise it whenever you want. (In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.)
Be sure to include a good headshot of yourself and choose the option of your whole name appearing on your profile rather than just your first name and the first initial of your last name.
Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Here is a blog post to help you take advantage of these new opportunities: http://www.millermosaicllc.com/linkedin/new-linkedin-company-feature/
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service. See http://www.millermosaicllc.com/linkedin-professional-setup/