I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing:
The Content Factor provides good advice for content marketing strategies:
But to be successful with blogging, you have to recognize some key differences:
- The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer?
- Blogs should not be looked at in the traditional sense as corporate communications. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers.
- Blogs have to be kept up. Once you fall behind, you are dead. We should know. We struggle with our blog as well.
Three great tips to keep in mind for your blogging strategies:
- Show personality
- Take a risk, say something meaningful that has an impact
- Be consistent with your blog writing schedule
I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog.
I was approached last week by a successful company who needs a writer for their blog. They are great writers themselves, but like any growing entity, they need to focus on their clients and providing impeccable services and products.
The problem is that blogging takes time and in order to have consistently high quality, you’ve either got to have the popularity of Copyblogger so that good writers are begging to guest post, or you’ve got to pay writers to contribute blog posts.
Since information is free on the Web, there is a misperception that writers should be free or cheap. Many are, but not the good ones.
Another challenge is in finding a writer who has the right expertise and is a good fit for your blog. My advice? Look for other good blogs in your field and figure out ways to partner up.