Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines.
Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how:
- Choose your keywords wisely
Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Use a handy tool like Google AdWords to work out which keywords are going to be best for you.
Make sure you know which keywords will both attract readers and be SEO friendly.
(Note: Not sure how keywords work? Try a subscription service to ScribeSEO Tool. It not only analyzes your blog writing for keywords and SEO-friendly content, but makes suggestions on how to maximize keyword usage. For more info: Scribe SEO Tool click here.)
2. Know where to place your keywords
Your keywords are important, but where you put them will have a significant impact on your SEO efforts. It’s essential to place a couple of keywords at the very beginning of your writing—the title is a great place to start. But be careful not to overuse them—it’ll be obvious to your readers what you’re trying to do.
3. Know the tricks of the trade
While your website copy is an obvious (and useful) place to put your keywords, don’t forget the more ‘hidden’ places in which to place a few crafty phrases without interrupting the flow of your well-written piece. You can easily place these in the alt text of any supporting images, in meta tags and even in the filename of the image itself.
4. Embrace the list
Lists (much like this one) are great for both SEO and content purposes. Not only can you get in some quality repetitions of keywords without it looking plain weird, but lists are far easier for computer users to read. With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use.
5. You’re writing for people, not search engines
Possibly the most important point in this list: Don’t forget that while climbing the Google rankings may be on your mind, if you write boring, dull and uninteresting copy, people just aren’t going to want to read it. Be exciting, engaging and newsworthy. Your reader’s needs should always come first because ultimately, as the old adage goes, ‘content is king’.
About the author:
Christian Arno is the founder of Lingo24, providers of professional translation services and multilingual SEO. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Christian (@l24ca) and Lingo24 (@Lingo24) on Twitter.