Are you thinking about creating a social media page for your business? Social media (LinkedIn, Facebook, Twitter) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon.
The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page. (Image: Freedigitalphotos.net)
1. A Purposeful Plan
Before you open a social media account for your business, make a plan. First, learn your way around the specific social networking site. Most sites offer tutorials to new users; take these and get to know the tools and tricks available to you. Once you know what you can do with your account, devise a marketing plan that will maximize your business’ page presence.
2. Plentiful People
A social media account is only as good as its number of followers. If you want your marketing efforts to be successful, you will need a substantial amount of followers who will view your page on a regular basis. Start your network by inviting friends and colleagues to follow your page. If you already have a personal social media account, send out a mass invite to your existing list. In addition to inviting friends and clients on the internet, post announcements for your page on the paraphernalia you give your customers (business cards, pens, shopping bags, postcards, etc).
3. Practical Posts
Once you have your account up and running, start interacting with your followers through regular postings. There are two things to keep in mind when posting to your business’ page; don’t over share and only share useful information. Avoid flooding your followers’ with too many posts by only posting once or twice a week. Also, make sure you only share relevant information, which usually pertains to tips, special sales, new merchandise, renovations, changes in location, contact information or hours of operation or special events for clients. Never use your business’ page to share personal information or petty comments like, “We can’t wait for the weekend!” And be sure to respond to pertinent questions or comments in a timely manner.
About our Guest Author: Samantha Gray is a freelance writer. Her niche is education, and her passion is producing and consuming media of all sorts. She loves receiving feedback from her readers at firstname.lastname@example.org.