For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?
Here’s how I went from barely awake blog procrastination to publishing this morning.
You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:
- “How to Make Yourself Work When You Just Don’t Want to”
- “The Daily Routines of Geniuses”
- “Stop Trying to Control People or Make Them Happy”
And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”
Theoretically at least, it should be far easier for small business professionals to find inspiring and quality content through web searches. You don’t have to go to a library, or hunt for buried journals to get info you can use. But are you using the Internet to its full advantage?
The problem with easy access to information is that there’s too much of it. Your brain still has to sort out what’s relevant to your business, your readers, and their challenges. You still have to string together sentences so your blog post is compelling, clear, and creative.
In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” attitude. But I wasn’t prepared for what happened next.
As I started to write this post, a loud “BOOM!” struck my neighborhood and we had a sudden and massive power outage. I threw my laptop into a bag and found a cafe open so I could finish this post. Sometimes it takes an adversity to create energy and stubbornness to get things done.
How can you create a “boom” to get you writing when you don’t really want to?