Secrets of Successful Ezines
Minicourse Part #6
How Will I Know if My Ezine is Successful?
You might not get a lot of feedback from your ezine right away, and may wonder if anybody out there actually reads it and finds it useful.
Besides finding your articles useful and valuable, you would also want them to get results. What kinds of results are you looking to get from your ezine?
Besides getting notification in your inbox each time a new subscriber signs up, you would also want to get clients. This may take time—time for people to learn to trust that you are an expert who can help them with their situation.
You may hear several months later that what you wrote had a profound effect on a reader. In the meantime, here are some other indications that your ezine is working:
People are forwarding it to others
People are subscribing
You are getting more visits to your web site on the day you publish
You have more email inquiries about your services, or emails with questions about your article
You may get a phone call for a free consultation
If you have any free reports people can download, you will see an increase in click-throughs on the day you publish
If you publish in HTML and have a distribution service that tracks open rates, you will be able to know how many people open and read your ezine
Another ezine publisher may request permission to reprint your article
If you offer teleclasses you may notice more sign ups on the day you publish
In it for the Long Term…
Ezines are a long term marketing tool for professionals, not particularly designed to sell products or services like an email promotional broadcast would. Therefore they are part of an overall marketing plan that includes your web site, shopping cart, and other internet tools.
Ezines are designed to build client relationships because you can talk about issues that normally might not come up in a networking or association meeting. Also, you can reach far more potential clients through an ezine than through one-on-one meetings.
Ezines are an adjunct to your other marketing. If you are a speaker, you can always print out your ezine and use them as handouts. They make nice introductions to your services at networking meetings. You can also print and mail articles to potential clients. Giving a free report that is pertinent to a client is perceived as a gift.
Never underestimate the power of the written word. You can use your ezines in multiple ways. They can be repackaged and sold or given away as special reports and ebooks.
You can create mini-courses and telecourses based on what you have written. Take any topic and turn it into a ten-step how-to course and deliver it either by phone or autoresponders. When delivering a teleclass, don’t forget to get them recorded and transcribed; these can form the basis of other free or for fee products.
Click here now to download the ebook, Secrets to Successful Ezines;
Patsi Krakoff, Psy. D.