And the answer to the big question- just why are RSS Feeds important to me, my business, my newsletter and ezine tasks, and for my blogs???
Quite frankly, I don’t know!
But I do know how we can find out! (As soon as I figure out how to upload the file here, you can download a really nifty report that explains what RSS really means to you and your business… And, if I can’t get this thing uploaded, I know that Denise has posted it already over at BizTipsBlog.com, you can get it over there!) Bear with me a sec…
Early on in my blogging career- which was all of 9 months ago- I signed up for an RSS Feeder service. That lasted 2 weeks. I suffered a severe case of Information Overload as I had feeds coming into my inbox from every known media source that looked interesting to me. I cancelled my feeds, went to bed, and decided that adopting my new blog was enough of a family for me and my tiny brain to handle.
So, here we are 9 months later, and because I’ve written about blogs, have become one of those blogging addicts and fanatics, I can no longer ignore the hulabaloo about RSS Feeds. I know somehow they are going to be important if I’m going to tackle and conquer Internet Marketing Strategies.
Well, along comes Rok Hrastnik. He’s written the RSS Bible, and now I’m going to have the pleasure of trying the whole RSS thing out again, this time with a better attitude. RSS has something to do with delivering your messages, blogs & communications. (If it stands for Really Simple Syndication, how come no one but Rok really understands it? Oh, I guess I’m the only dummy…)
Denise Wakeman and I are sponsoring a free booklet that Rok has written. (Don’t you love that name?) I understand that he makes RSS easy as ABC…Here’s the scoop:
The Business Case for RSS
Confused about RSS? Not sure how it can be implemented to support all your marketing strategies? Rok Hrastnik, author of Unleash the Marketing & Publishing Power of RSS has written an excellent article on The Business Case for RSS, (and it’s free!) Here’s an excerpt from the introduction:
- RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond.
The purpose of this report is to demonstrate just how RSS can help you improve your bottom-line and show you how to integrate it within all of your internet marketing and publishing activities.
You can download it here, with our compliments!
Download rss_the_business_caseBranded.pdf (839.0K)
Yahoo, it worked! I uploaded the file, so you don’t have to go over to get it over at Denise’s blog…
It really is a cool little informational booklet and I have a feeling we’re going to all be learning about RSS soon anyway, so why not be the first on your block?
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