I always feel a little maternal when I get an email from a client who’s bought our ebook The Build a Better Blog System. Pamela Stewart tells me she’s been having fun building her blog over at www.escapefromcubiclenation.com. And I can see why. She’s got a great niche, writes well, and already has several readers commenting, even though her blog is less than a month old.
Here’s an excerpt from her recent post "Why blogs are great promotional tools for working moms":
- You only need a few minutes to create a good post. When you are running as fast as you can behind your little one, the prospect of writing a long sales letter or ezine article can seem impossible. A blog post, on the other hand, can be easily formulated in your head while you are mixing rice cereal, putting in a load of laundry or changing a diaper. Then you can take 15-20 minutes to write it while your baby snoozes or occupies himself with an amusing toy.
- You can post from anywhere. As long as you have internet access, you can keep good posts coming as you travel, take a long weekend or visit friends.
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You can do it all yourself. If you want to make changes to a website, often you have to work with a designer. This can take time setting up conference calls or writing out instructions in an email. With a blog, you can do it all yourself, whenever you have the time. I tend to do most of the design work on my blog late at night when my son Joshua is sleeping.
All three points I have been preaching, although not with the mom in mind. (About the closest I’ve ever come to motherhood was when I adopted Huey and Dewey, my lovable Maine Coon cats.) But working mom or just working solo, blogs are a quick and easy way to communicate with your targeted readers (AKA your potential clients).
Take a stroll over to www.escapefromcubiclenation.com; there are some interesting articles there about this whole concept of people who live and work from cubicles. You’ll enjoy the reading.