Dave Taylor (http://www.askdavetaylor.com/ knows a thing or two about doing business on the Internet. He has been working with computers since the 80’s. He’s written 14 books, the latest is Growing Your Business through Google (http://www.findability.info/).
Here’s what he shared on last Wednesday’s Conversations with Experts teleseminar:
1. Businesses can and must increase their “findability” on the Web.
2. Small businesses and independent professionals can compete with the big guys by using these tools.
3. Use keywords repeatedly, especially in headlines and first paragraph. Search engines judge the quality of a site by how many times keywords are used.
4. Blogs are a content management tool that provides quality keyword rich content. Websites need to have frequent content updates.
5. Recommended frequency of blog posts: 2-3 times a week, minimum of 250 words.
6. On the days you aren’t posting on your blog, research other blogs in your field, and leave comments.
7. RSS feed readers or aggregators is an easy way to keep current on web and blog content you like to read frequently.
8. Find out what keywords people use to find your site through your referrer log. Use www.wordtracker.com to find which words are searched more frequently.
9. When writing, make sure your main point is repeated a couple of times.
10. Findability + readability = good business sense.