James Roche, the Info Products Guy, spoke with our listeners Wednesday on our Conversations with Experts Teleseminar series, about creating informational products for earning passive income and for marketing your services.
He advocates audio recording teleclasses and seminars, having them transcribed and then rewriting them to turn them into stand alone products your readers can buy.
Or, if you aren’t doing classes, take one of your main services or processes that you go through with your clients and outline it to form an ebook or special report.
Whether you give it away for free as a way to get people to understand your work better, or whether you sell it for a small price, you are growing your database. You can then announce bigger ticket items to these people (the product funnel metaphor).
Here are his four simple questions to get started on an info product:
1. Why? The benefits and motivation
2. What? Just the facts, m’am
3. How? The steps in bullet points
4. What if? How to apply questions and concerns
Actually, these four steps are a good exercise when writing an article or copy for a sales letter. Benefits first, features next, list the main points or steps, and then conclude with repeating the application’s benefits and answering any other questions.