If you read about blogs and Internet marketing, you’ve probably heard the term social media, and in particular, the "new social media." Here is a great post by Chris Heuer that describes a little bit of history and the future of our changing connectivity online.
His post is a little long, but worth the read, even if you aren’t familiar with some of the players involved. Pay attention to these concepts, they could impact the future of your business with regards to how you work and how you communicate.
As we have seen with reality television, the hybrid of overly produced “barely based on reality” does not hold sway with people for long. The deep human desire for genuine connections with the hero’s journey via Joseph Campbell will not tolerate gimmicks or fools for long. Genuine human drama, ‘How To’ content, insightful commentary, truly funny comedy, emotionally charged entertainment, engaging conversations, factual news of the world and stories well told will rule the day.