While surfing around last week, I came across Blogs for Companies and a post called My guidelines about blog writing. The author, Roland Piquepaille, has some great guidelines for writing blog posts. Briefly they are:
- Choose an interesting subject
- Find references and pictures
- Check all the facts
- Pay attention to presentation
- Always think about the potential reader
These guidelines can easily be applied to your ezine as well and frankly, I think the last point is the most important. Who is your reader? What do they care about? What is your purpose for writing for this reader?
Check out Piquepaille’s guidelines and then review your blog posts and ezine articles. Are you writing for you or your reader?
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