The article she writes is titled "Can Your Purse Make You Sick?" If you’re a girl, you probably want to know the answer to this strange question. But there’s a lesson here for everyone. Here’s her tip on writing great headlines:
"That’s called a formula headline, and it’s the kind of headline you often see on the covers of big magazines.
"That got me thinking. Many Publicity Hounds can use a variation of that same headline in their own press releases, blogs, ezines, articles, columns, letters to the editors or even direct-mail pieces. A health expert could write an article titled "Do Video Games Make Your Kids Sick?" A chiropractor could write one titled "Does Your Office Chair Make You Sick?"
"Here’s how to find formula headlines and turn them into your own.
Stand in front of a magazine rack with a notebook and a pen. Or visit Magazines.com at http://www.Magazines.com Then click on a few magazine covers. Look for headlines that catch your attention. Can you remove a word or two and substitute your own words to conform to your own topic?"
Great tip, Joan, thanks. If you want more great tips from Joan, send a blank email to subscribe to her Publicity Hound ezine here.