CAN-SPAM – What You Need to Know | Writing On The Web by Patsi Krakoff, The Blog Squad

Newsletter Nuggets – February 8, 2007
…tips and tricks for writing great ezines and blogs

Table of Contents

1. A Note from Patsi – Ezine Week
2. What You Need To Know About CAN-SPAM
3. March 07 Featured Article: Good Boss, Bad Boss: 20 Habits You Need To Stop
4. What’s New on the Blogs?

A note from Patsi –

This is Ezine week, as The Blog Squad is featuring email marketing with ezines on our Internet Radio Show, Blogging and Beyond on VoiceAmerica.com channel Thursdays, 8 a.m. PT). We are interviewing Chris Baggott of ExactTarget.com, about email best practices.

And we’re reviewing all the essential elements to an ezine in a series of blog posts at www.CoachEzines.com, Recipe for an Ezine: 8 Key Ingredients.

When’s the last time you had an ezine checkup? Like everything on the Net, things change rapidly, and you need to know best practices. I’ve included a review here on Spam laws.

Ezine marketing isn’t dead, it’s just changing all the time. Are you?

What You Need to Know: CAN-SPAM Laws
©2007 by Denise Wakeman and Patsi Krakoff, The Blog Squad™

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws.

Smart online marketers use “permission” marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a sequential series of messages to form an e-course. The recipient “opts-in” to the list by replying to an invitation and subscribing. By "opting in", your subscriber is telling you it’s OK to send email. They’ve given you permission and your email messages are not considered spam.

But most people don’t really understand what constitutes spam. If you’re in business for any length of time on the Internet, you may encounter false accusations of spam simply because people forget they opted in receive your message. To many people spam is simply an unwanted message.

This can cause problems for you with your email service provider. You should be able to prove that you haven’t been sending unsolicited email. Your proof lies with the list management system you use that tracks invitations and opt in responses.

Here’s what you need to know about the law is so you can rest assured that you aren’t breaking it.

To continue reading, see the complete article over at http://www.coachezines.com/2007/02/can-spam_compli.html

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