According to Brian Clark of Copyblogger.com, copywriting skills are the missing ingredient that prevents most people from successfully marketing online.
Copywriting, well, that’s another skill set, isn’t it?
This morning Denise and I were scheduled to grill Brian about copywriting skills on our Blogging and Beyond radio show, but unfortunately he was left voice-less due to severe flu. So I went over to his blog and studied some of my favorite posts by Brian on what is needed for writing good copy online.
Here’s how Brian defines copywriting:
Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. Even if it’s a link, bookmark, or a vote at Digg that leads to the traffic you need.
In other words, copywriting is all about people responding the way you want them to.
Fortunately, there is a lot of free and for fee information to help you turn your writing into good copywriting skills, and I’ll be sharing some of the best points here on this blog for the next few weeks.
There is an art and a science to copywriting, and blogging shares many of the same attributes: simple clear words that focus on the needs of the reader. I am asking you, my readers, to contribute your favorite copywriting resources.
How have you learned your copywriting skills? Do you have a favorite copywriter? Hit the comment link and share.
Here are Denise’s and my favorites: