Press releases are getting major overhauls these days, turning the traditional PR format into more user-friendly versions that facilitate journalists’ jobs of finding information faster.
Julie Crabill from SHIFT Communications participated on a panel at BlogHer called "The Press Release Must Die," along with Bambi Francisco of MarketWatch, moderated by Erin Kotecki Vest of the Huffington Post.
The whole idea is to create press releases that are more useful and convenient for journalists, giving them deeper information and better information through links to blogs, audio and video files, as well as RSS feeds and tags.
I posted about this new social media press release previously and make this new template available to you here through SHIFT Communications:
I got so excited about this new template during the BlogHer presentation that I found myself standing up and making a verbal commitment to publishing a new press release for The Blog Squad this month, using it. I promised Julie to report back to her on the results.
It’s worth it to download the file and see what all the new elements are that you should be including in your modern press releases. Do it now, before you scan and skip.
Sigh…now I guess I’ve got to go write that new press release, me and my big mouth…
Update: the new Social Media Press Release (SMPR) is not without detractors who say that it’s the same old press release dressed up in the latest trendy gear, and make the point that bad PR is still bad PR. Well, of course, but good PR is still good PR, and there’s still a place for that. Read the comments over on Todd Defren’s PRSquared Blog…