I just read an email from one of those AdSense traffic guys – you know, the ones that put up multiple web sites with keywords built into the content solely for the purpose of getting traffic and click-throughs on ads?
I think they call them ‘black hat specialists’ for their less than natural ways of trying to game Google.
In any case, these guys are making money using words on a web page. Sometimes it’s $2 or $4/a day, but if you put up enough of these sites, you can generate $2000 to $4000 a month. And, it’s not like ‘real’ work either. So who am I to criticize?
Do you make money with your words? Here’s what I see among the different kinds of people writing on the web: There are those who write for the spiders, write for their egos, and those who write for money.
Are your web sites, blogs, and landing pages just décor for your ego, something to show your friends and family?
What Is It That You Do, Really?
What I am noticing is that there are different kinds of writers on the web: those people who write for the spiders, and those who write for their egos. Nothing wrong with either.
Those AdSense guys write for the spiders to crawl their sites and bring in traffic from search engines.
And most of the rest of us, especially us professionals with a business who aren’t trained in copywriting or marketing, well, we’re writing about ourselves, our business, our products and our services. We’re writing for our egos.
A Premier Class of Web Writers
It doesn’t have to be that way. Here’s what the savvy web writers do: they write for the customer, the client, the readers, and all the web surfers looking for solutions to problems.
Their words also equal traffic, equal money. They understand that it is all about benefits, not features. Nobody cares what you do for a living, really. But everybody’s got problems that need solving.