Newsletter Nuggets: May 03, 2007
…tips and tricks for writing great ezines and blogs
1. A Note from Patsi: Do You Write for Spiders, Readers, or Your Ego?
2. Blogging & Beyond Mentor Program: The Best Darn $10 Investment
3. May 07 Featured Article: Great Expectations: The Boss/Direct Report Tango
4. What’s New on the Blogs?
A note from Patsi –
Do You Write for Spiders, Readers, or Your Ego?
©2007 Patsi Krakoff, Psy.D., & Denise Wakeman: The Blog Squadtm
I just read an email from one of those AdSense traffic guys – you know, the ones who put up multiple web sites with keywords built into the content solely for the purpose of getting traffic and click-throughs on ads?
I think they call them `black hat specialists’ for their less than natural ways of trying to game Google.
Words = Money
In any case, these guys are making money with words on a web page. Sometimes it’s $2 or $4/a day, but if you put up enough of these sites, you can generate $2000 to $4000 a month. And, it’s not like ‘real’ work either. So who am I to criticize?
Do you make money with your words?
Or are your web sites, blogs, and landing pages just d‚cor for your ego, something to show your friends and family?
What Is It That You Do, Really?
What I’m noticing is that there are different kinds of writers on the web: those who write for the spiders, and those who write for their egos. Nothing wrong with either.
Those AdSense guys write for the spiders to crawl their sites and bring in traffic from search engines.
Most of the rest of us, especially we professionals with a business who aren’t trained in copywriting or marketing, well, we’re writing about ourselves, our business, our products and our services. We’re writing for our egos.
A Premier Class of Web Writers
It doesn’t have to be that way. Here’s what the savvy web writers do: they write for the customer, the client, the readers, and all the web surfers looking for solutions to problems.
Their words also equal traffic and money. They understand it’s all about benefits, not features. Nobody cares what you do for a living, really. But everybody’s got problems that need solving.
So the next time you have some writing to do for your business – be it a web page, landing page, sales page, a press release, an ezine, a blog post – remember this:
– Write for the reader
– Write for your ideal customer
– Write to solve a problem
Oh, while you’re at it, use some keywords to keep the spiders happy.
Little Miss Muffit 😉
Blogging and Beyond Mentor Program:
If you need help with your online marketing (who doesn’t?) now would be the time to invest $9.95 and join The Blog Squad’s mentoring program. You get access to a private membership site where all your marketing questions get addressed.
Plus there are monthly teleseminars, audio and video files, and detailed how-to instructions on how to do a blog, an ezine, a shopping cart, and automate your online sales.
Until May 8, you can join at the low introductory fee; after that, up it goes! On May 9 we’re presenting a mentee teleseminar on how to start your own Internet radio show. Only mentees are invited to attend!
For info, go here: http://www.theblogsquad.net/mentor
Featured Article for May 07:
The Boss/Direct Report Tango
Categories: Leadership, Communications, Careers, Retention & Succession Planning
What should a leader expect from a direct report and what can the latter expect from the leader in return?
When both parties have clear expectations, the relationship is smooth like a tango. If one person gets out of step, however, the ensuing relationship makes for discord.
This is a brief synopsis of a 2000 word article suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences.
There are two versions of this article: 2000 words and 1000 words (approximate word counts). The full article covers the following sub-topics:
Nine Expectations of the Boss
A Player for All Seasons
What a Direct Report Should Expect From the Boss
Clarity of Direction
Goals and Objectives
Decisive and Timely
Honesty and Candor
Bureaucracy at Bay
More Lessons from Bad Leadership
If you are a Customized Newsletters client and your account is current, no need to order. Send me an email to confirm you wish to use this article for your next newsletter.
All others please use the order links below.
a. Text, 2000 word article with full reprint rights, $79, click here: http://snipurl.com/CNMay07
b. Text, 1000 word article with full reprint rights, $57, click here: http://snipurl.com/CNMay07ShrtV
All word lengths are approximate.