Everybody loves Brian. Brian Clark’s Copyblogger blog made a big splash in 2006, and he continues to help bloggers elevate their writing no matter what niche they’re in. His mission: to educate bloggers how copywriting skills can help business blog writing.
He’s clearly succeeding. In the first year of his blog he reached 10,000 subscribers. In the second year, 20,000.
We interviewed Brian for our Internet radio show on Blog Talk Radio, Blogging and Beyond. You can listen here.
A few nuggets: when you’re starting a blog you need a strategy. Blogging isn’t advertising in the old sense but in the new sense. You must have a unique perspective and find new ways to convey that message.
You must reach out to others to find out what they want and need, and create relationships with potential partners in your field. When you have something worth talking about, you’ll be noticed in your niche. You will shine. You gain attention by linking out to others.
Even if you’ve already been blogging for a while, I strongly urge you to visit his blog today and read his Blueprint for a Brilliant Blog Launch. It contains three elements for building readership for your blog that you can apply at any point in your blog’s life cycle.
And of course, all of his content is good on copywriting, headlines, and other tips for good blog writing.
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