Recently Denise, my partner in The Blog Squad, and I have been doing blog critiques: 20 minute video screen capture reviews on how to make your blog better for business results.
What’s the most common mistake some blog authors make? In the blogs we’ve reviewed so far (from consultants), it has been the exact opposite of what we usually see in blogs all over the Web: lack of personal involvement. No use of the pronoun "I."
With one exception, these blogs all relayed information and knowledge, but without a personal point of view.
The one exception went to the other extreme: too much about me, me, me and not enough about you, the readers.
Either way, blog writers miss the point of having a blog when they merely relay information. Blogs, even when used for business purposes should reveal the blogger’s personality and perspectives, all while still appealing to what’s in it for readers.
There are way too many blogs that are personally revealing and of no interest on a business level to consumers. But when a blog author forgets to tell readers what they think, then they might as well be writing for a newspaper.
A great business blogger will manage to write in between the two extremes. What do you think?