I’m preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you get better results.
This blog writing checklist is designed to cover learning styles of readers so that you connect with as many different kinds of readers as you can.
- Why is this post important? If readers ask “what’s in it for me?” – will they know right away?
- Does this post describe a problem? Does this post appeal to readers’ pain, needs, wants, desires?
- So what? Do readers understand the consequences of this problem?
- What’s your solution? What are you educating readers about? What’s your unique perspective? How is your solution different from widely accepted knowledge?
5. How would readers apply this information to their lives
and to their work? Explain to them how to solve the problem and get
them to do it for themselves.
6. Why should anybody believe you? What makes you the expert?
7. Ask the question What if…? Ask readers to imagine results,
or imagine one part of their lives or their work being different, and
ask readers for their ideas and input.
Want the rest of the checklist? You’ll need to register for our Better Business Blogging Class.
I’m sorry, am I being a big tease? I don’t want to give away everything, you know! Besides, you might improve your blog writing. So come on, sign up. You’ll be glad you did!
To learn more, we invite you to register for our Better Business Blog Writing teleseminar May 19 & 21, 2008.