I don’t know if Rafael Nadal will win the French Open this year again, but I do know that every time I watch the top players compete, I learn something about blog writing.
Seriously, these are the kinds of things I think about when I go online to post on one of our blogs:
- You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about it, and you realize it’s time to move on to something else.
- Keep your eye on the ball. Never forget why people read your blog and why you started your blog in the first place. Stay on topic, deliver the winning shots.
- Start strong with a fierce serve. Your first sentence may be the only thing a reader sees in a feed. Make it compelling.
- Mix it up. If you’re always being positive and cheery, write a few negative posts and criticize some commonly held practices or beliefs. People won’t keep reading if you don’t surprise them.
- Never give up, stay in the game. Success is half persistence, half sweat. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run.
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