Content Marketing Strategies for Smart Professionals

4 Paths to Massive Visibility on the Web

By Patsi Krakoff in About Blogs, Content Marketing, Online Marketing

The truth is, it’s not about having a website anymore, is it? No, you can’t get massive visibility online with just a website.

You need a website and a blog, of course. All Internet marketing gurus will insist: you must write and publish a blog. And, they’ll tell you, you must write frequently on your blog, at least 3-4 times a week to generate search engine traffic.

As The Blog Squad™, you’d expect us to join this chorus: "Gotta have a blog, gotta have a blog…" But there’s more to it than that.

We’ll tell you, from our own personal experience and those of our clients, you need the following four elements in order to gain massive visibility and win the trust of readers in your niche:

1. A business blog (where you communicate in a conversational tone)
2. A brand (where you use design to help people remember you)
3. Valuable, relevant content (to educate and engage with readers)
4. Participation in Social Networking sites (where you become easily accessible)

All four elements are necessary, and like the song goes, “You can’t have one without the other.”

Becoming massively visible on the Web means more than just a website
and a blog. You now have the opportunity to be “everywhere.”

You must be prolific with publishing content, consistent with your
branding, and accessible in social networking sites if you want to
master your Internet presence and create massive visibility.

We’re speaking on the topic of branding and blogging and how to achieve massive visibility on the Web three times in Los Angeles in the next 2 weeks. If you’re in the area, please join us!

Tom Antion’s First Fusion event
Branding and Blogging: The “New” Success Secret for Attracting More Clients and More Money

October 17-19 2008
Los Angeles Register here: www.theblogsquad.net/fusion

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Speakers’ Summit
The Blog Squad™ is featured on a panel of experts

October 19 & 20
Los Angeles, Register here: www.speakerservices.com/speakerssummit1008

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"SOCIAL MEDIA SIMPLIFIED"
The Web 2.0 Master class for Small Business Owners
Monday, October 27, 2008 Register here: www.socialmediasimplified.com

Join The Blog Squad, Mari Smith, Deb Micek & Linda Taylor to learn about Facebook, Twitter & other new tools of Social Media. All day live event with interactive panel discussions, hot seats and VIP dinner reception. The event is being filmed and DVDs will be available for pre-order.