Michael Katz and Chad Board are experts at teaching professionals how to write and publish a successful e-newsletters. Today they reviewed ways to re-purpose newsletter materials and get the most marketing power out of your publication.
There was a lively discussion on the teleseminar, open to members of their E-Newsletter Success Program.
As some of you know, I'm a big fan of Michael and Chad: I really
believe that they've got the e-newsletter training stuff down to a tee,
and are teaching it well.
I took some notes. They came up with 7 ways to leverage your e-newsletter content:
- Submit your main article to online article directories. My favorite is Chris Knight's Ezine Articles. Be sure to put your name and blog URL in your resource box so people can find you on the web.
- Re-purpose your main article for blog posts. In
some cases, one newsletter article can be turned into a series of
posts, depending on the length. Of course, this goes both ways. I've
often turned blog posts into newsletter material.
- Create a special report or e-book,
or an e-course delivered by autoresponders. What do your newsletter
readers want to know more about? Are there "7 insider secrets" in your
industry that you can share with them?
for 3 years. Each edition has a link where you can download the audio
file and listen to the newsletter in your car or on your iPod. He has
his newsletter set up as a podcast on iTunes. He uses Audio Acrobat recording services.
articles, put them into a logical sequence (or random!), get it bound
and self-publish. Books work wonders for building credibility.
We recently updated all our business blogging learning materials into the Build a Better Blog Learning System, built upon a WordPress blogging platform.
Michael raises the question about whether or not it's okay to take previously published articles and re-use them for info products, especially to offer for sale. My take on this is that people won't remember a tip or strategy the first time you tell them anyway. We learn when we hear the same information several times from different sources.
The more ways you can deliver content that's useful and relevant to your audience, the better. You are doing them a service when you deliver information that saves them time, energy or money.
It's equally important to deliver your content in multi-media formats. Some people like to learn by listening to audio files. Others like seeing you, even if you're reading your newsletter to them. Let your readers choose: read, listen, look. Some like plain text ezines, some like HTML graphic designed formats.
Ask readers and offer a variety of ways to access your content. Here's a fine example of what Michael's doing with his E-Newsletter on E-Newsletters. What do you think?