How to Make Your Content Work For You:
How do you know if the content you write and publish on the Web is working for you?
Content marketing isn’t as easily measurable as ads used to be. However, the payoffs can (and should) be better!
Here are a few things you’ll notice when we’ve done some work on your content marketing strategies together:
- Increase in web traffic and blog traffic
- More downloads of your key content pieces
- More requests for further information (new prospects, new leads!)
- People who contact you are already “pre-qualified: and “pre-sold”
- More opportunities to improve your marketing reach through media contacts & joint ventures
- Improved reputation, brand recognition, and customer relations
- More clients, more work, more money! (and perhaps more time to do what you love?)
If you need a boost to make your online content do a better job for you, may I suggest a Content Marketing Strategy Review? I also write quality content for certain niches (personal and leadership development).
Here’s how we can work together. I am an experienced online content marketing specialist, journalist and psychologist. You may not think you need the psychologist part of that, but you’d be surprised…
I guarantee you’ll come away with an inspired plan of action. Stop working to create content. Instead, make your content work for you to get leads, get known, and make more money.
Here’s how I can help you get more mileage on your content marketing tires.
Option 1: Blogging Services
A blog review and critique – A review of 4 key areas of your blog:
b. Outreach
c. Design
d. Action & results
Content Marketing Blog Review: Price $195
Delivered by phone and email
Blog writing and posting: If you need a ghost writer to supplement your blogging, please email or call me to discuss these services. I have one slot open right now, but this gets filled quickly.
Blog Directories Submission Service: In order to start promoting your blog, you want to get listed in all the appropriate blog directories. Don’t waste your time doing this yourself. My handy VA will help do this for you, including 10-12 hours of painstaking work.
Blog Directories Submission Service: Price $125
Option 2: A white paper, ebook, case study or special report
You probably can’t write about yourself the way an experienced Internet journalist can. Here’s how to create a key piece of killer content that sells you and your services better. You can use this to attract the right people and get them on your marketing list.
Let me do it for you. I will interview you, review your current content marketing information, and create a new piece exclusive for you and your business.
Customized White Paper: $1900.
Customized White Paper Payment Plan: $1275 + $675.
Delivered digitally, PDF formatting available.
Questions? Want to see if we can come up with something new and different for you? Email and let’s talk.
Option 3: Content Strategy Review
By now you might have a clue that having a great blog is needed, but not enough,and then there’s an ebook or white paper, and Twitter, LinkedIn, and Facedbook. It can be overwhelming…
Which is most important, how much time should you be spending, where should you be putting your energies and resources…?
Let’s talk about your content marketing strategy, and what it should be doing for you.
Content Marketing Strategy Consultation hourly fee: $200.
Option 4: Content for Coaches and Consultants
I write quality articles that can be used in e-newsletters or blogs for executive coaches, on leadership issues. I also provide complete e-newsletter services for professionals in all coaching fields.
E-newsletter Services and Content available: ContentforCoachesandConsultants.com.
Here’s an email from a happy customer:
Hi Patsi,
The Thailandgolfzone is 3 years old today and still remains the single best investment I have made in marketing and client communications, by a long mile.
From your excellent set-up work and encouragement my blog has grown to over 387 posts (and counting), generated new leads that resulted in $2,000,000 US dollars (yes 2 Million!) in new business, and even catapulted me into becoming the “Thailand Golf Guru.”
For the latter I have been asked to write for Asian Golf Monthly, a major golf publication here, invited to speak on golf tourism at the Asian Golf Business Summit, interviewed by Forbes magazine along side of billionaire Herbert Kohler, and even contracted by the Thai government to be Thailand’s golf ambassador to the world! Wow, now the fun really starts!
Who would have imagined that a small one man operation like Golfasian armed with great service and a Blog Squad business blog and a customized newsletter to get the word out could have achieved so much success and fame in just 3 short years, and this is in spite of the world’s economic and equity crisis.
Well once again I have to thank you, Denise and Patsi, for your initial consultations, advice, and encouragement. I am 100% convinced that without your assistance on the Thailandgolfzone, these accomplishments over the past 3 years would have not been realized.
Keep up the great work, count me in as a true believer in your services, and feel free to use me as a reference for business blogs as well as your current venture, social networking for business success.
Best Regards,
Mark Siegel
Managing Director
Golfasian Co. Ltd.
+66-(0)2-714-8470
The golf experts in Thailand, Vietnam, and Cambodia!
Another client reports…
Dear Patsi,
When we started working together back in 2001, I could never have envisioned the important role your newsletter service would play in the successful growth of my coaching business. As you recall, in the beginning we were only mailing a bi-monthly print newsletter to about XX subscribers. In the subsequent years, we converted from print to electronics and quadrupled our output.
Today, thanks to you, we’re e-mailing two newsletters per month to over 6000 readers! And because people like the newsletter and tell others about it, the list is rapidly growing.
Not long ago I received a call from the president of a company who wanted to talk about my
coaching services. When I asked him how he got my name, he replied, “I’ve been reading your newsletter for the past six months. In every issue, you describe our problems so well that I’d swear you’ve been following me around. We know you understand us, so we want to talk to you about helping us.”
Patsi, that’s a tribute to your knowledge and skills. You pick timely subjects and express them in a manner that helps people do their jobs better. Readers see my newsletter as a valuable service, not as an advertisement.
I suppose I could publish my own newsletter. But you’re a talented writer, which I am not, and you know how to publish newsletters in attractive formats, which I don’t. Besides, you save me an enormous amount of time that I can devote to income-producing activities. Teaming up with you is a win-win proposition. It increases the effectiveness of my newsletter and the profits of my business.
This year, Joan Walsh and I launched a new business, Kashbox Coaching, which offers corporate and individual coaching, strategic planning, and assessment services. We plan to start a newsletter for it soon (in addition to the ones you are currently producing for me), so expect a call. You’re our “go-to” person for building a successful company!
David Herdlinger
Herdlinger Associates
St. Simons Island, GA
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