In the Vizu poll I've been running on this blog, I asked you to vote your three biggest challenges with Content Marketing with Blogs. Here are the voting results so far, for the top three challenges:
- Finding time to frequently post
- Content – finding what to write about
- Content – creating compelling content
Lower on the list, at only 10%, is getting readers to website product pages. Now that's the problem with polls, isn't it. I can't tell if you voters find that getting readers to product pages is easy, not a challenge, or if you're not even trying to do this at all.
It's hard to structure polls so that they give you results that are clear and meaningful.(Photocredit: Shutterstock)
I know for sure that most of my clients struggle with these 3 problems: finding time to create compelling blog posts.
And I'm wondering if you're considering creating posts with a goal in mind, like getting them to click over to product pages, or to subscribe, or to take some kind of action.
Are you asking readers to do something at the end of your posts? It doesn't have to involved a sale, but you can at least ask them a question to get them to think.
Any good teacher, presenter, persuader, speaker knows that the way to engage your audience is to stimulate them to think. And you do that by asking them a question.
Do you do this in your blog posts? Hit the comment button and share, and tell me why you don't ask questions, if you don't.