Should you start blogging daily? This is a question every professional should consider. Maybe the question is better phrased like this, "Should I increase the number of posts I'm writing?" (Photo credit: Shutterstock.)
I'm experimenting. In the few months since I started posting on this blog almost daily, I've more than doubled my traffic stats.
I don't mean the same visitors are coming back more often, although that's happening too, I mean there are twice the number of people visiting, and twice the number of pages being read.
Here's the kicker: I'm finding it's easier to write daily posts than it is writing 2-3 times a week. I'm spending less time writing posts. And I'm learning more tricks and tips about content marketing and blogging strategies that are paying off.
Results matter, traffic is only an indicator.
I've had several new clients, new leads, and am in conversation about a couple of new projects. Is it because I'm blogging twice as much? Could be. I'm also using Twitter more since all my posts are fed into Twitter, and I make a point to retweet something about them 2-3 times a day.
Here are some of my tips for increasing your blogging frequency without overloading an already busy work load/schedule. I was inspired to write this after a similar post by Chris Brogan, How to Blog Almost Every Day, an excellent post with a couple of blog idea lists you should go get (after you read this, of course!)
- Read a book everyday. (I don't mean finish one a day, read out of one!) Not only will good books stimulate you to think, but you can share the wisdom with your readers and put your own perspective on it. Makes you look super smart (and you are, because other bloggers and competitors probably aren't reading books).
- Browse other blogs and sites everyday. The Web is a powerhouse of information. If you want to really stand out in your field, read about things outside your field and then write about how they tie into what you and your readers do. Many people don't bother to research. With excellent search engines, it only takes a minute to find valuable, relevant information that's intriguing and compelling.
- Find a filing or bookmarking system that works for you so you can easily find and retrieve links and articles. I use Notepad, Chris uses delicious, whatever works for you.
- Every time a client asks you a question, has a problem or complains, think "Blog Post!" Emails are a great source of ideas, so are comments. Make sure you're staying in touch with what readers want.
- Take a broad view of your business, your life. What's going on that really matters? Chances are such things really matter to your readers too. Tell your stories, connect emotionally.
- Take a micro view of your business, your life. What minute detail can you write about that will save your readers time, energy or money. Little things make big differences.
Now, for more great tips about the daily blogging habit, and how it can really make a difference in your marketing results, please go read Chris' post on this, and especially take a look at his lists: