A big "Thanks "to Lorrie Morgan Ferrero for compiling a list of "50 Coolest Marketers for 2009" on her Red Hot Copy blog and for including me on the list. This is a good list to check out because there are some very smart people on it, besides being "cool."
Some people on this list you may not know yet, they are up-and-comers in Internet marketing niches.
Why is it important to get to know people on a list like this? Because they're doing things that work. They're doing things you could be doing. I'll bet you could be on this list next year…
Some of them like Ali Brown and Alex Mandossian and Adam Urbanski have been around for years and you would expect them to have huge numbers of followers (and they do!). When they do an email promo, even if they only get a small percentage response, it translates to big money, by virtue of the numbers.
More people on your marketing list, more results you will get. But how do you build up a big list that's responsive?
Write good stuff, present good products and services people need, at prices they can afford, and ask them to come to free teleseminars and download free information. Be impeccable in your word. Be responsive to comments and emails. Be helpful and generous. Show up on Twitter and publish frequently on the Web.
But that's not what really matters. There are plenty of people making money online that have faces for radio. And all the good personality in the world won't make you money if you don't have your online systems set up right.
There are plenty of amazing speakers who can "wow" an audience from the podium and get standing ovations, but who do a lousy job of selling products and making money. It's rare when a speaker also masters Internet marketing like Tom Antion does.
Personality will only go so far. You must also do certain marketing steps and have your online marketing systems in place (blog, ezine, email database list, shopping cart, social media profiles) and make it easy for people to find you, get to know you, like you and then buy from you.
You can't do that without a plan. I'm sure by now, you've read enough free information on the Web to write your own ebook, and maybe you already have. But do you have all your systems in place? Cart set up? Automatic blog feeds into social media? Blog submitted to directories, teleseminars generating leads?
You can't be "cool" unless you've got an audience to be cool with. It takes a lot of blog posts to build up a subscriber list, a few fans, and a community of people who want to hear from you.
You have to keep at it for a while. Even overnight success doesn't happen overnight.
It's a lot easier today to get found and get known on the Web than it was when I started out ten years ago. But it's still work and discipline. And it's fun too, just not all of it, especially when we're talking systems and tech stuff. But it's gotta be done.
So if you're smart, and persistent, are willing to learn, try new things, learn from mistakes, and not be afraid of success, get going and get your marketing systems in place.
Start being cool. If you need help, ask. I can help you make a content marketing plan so that you don't flounder with your content marketing strategies and blogging.
Yeah, it's great being among the "coolest" but I'm also one of the most persistent. I'm up every day before dawn learning, writing, doing, checking my cart, doing all the back office things it takes to be so damn cool…
What about you? What do you find hardest? What do you find easiest in your online marketing? I'd love to hear from you.