Are you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients, you know you can easily get overwhelmed with information.
Why? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much. Too much information, too many tips, too many fads, and it’s hard to sort out what’s important.
Where can you go to get the best, most important marketing tips written by easy-to-read experts? Let me introduce you to B2BMarketingZone.com. This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs.
I’m happy to have been added as a contributor. When you go to B2BMarketingZone, you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business.
Click, read, learn. I like that. It’s like a snack for your mind. Fast food for the brain. Would you like fries with that?
I recently had a conversation with creator Dr. Tony Karrer, CEO of TechEmpower. First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed.
B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create this topic hub.
Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content.
The goals of the B2B Marketing Zone are:
Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community.
Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.
Be A Jump Off Point – To be clear all content communities are only jump off points to the sources of the content.
Help Surface Content that Might Not be Found – It’s often hard to find and understand blog content that’s spread across sites. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.
B2B Marketing Zone is a collaborative effort that was by Tom Pick and Tony Karrer (two of my favorite blog authors and experts in content marketing topics).
Brainstorming ideas…
You know me, I love technology that makes marketing easier for both professionals and their readers and customers. So I got to thinking about other niches and industries that could benefit from a topic hub site, besides B2B marketers. In particular, who are the industry experts who could set up a similar site and benefit from the traffic? Maybe you?
The advantages to the entrepreneur who does a hub site are that they become a go-to expert for people searching for help in a niche. I can’t think of a niche that wouldn’t benefit.
What about you? Can you see how, in your own area of expertise, having a blog aggregating site would draw others to you as a central expert?
I know there are those with an “only me” philosophy but that doesn’t work on the Web. People are naturally going to seek out other sites, other experts, other perspectives. When you are generous about sharing resources, people respect and trust you. They are more likely to respond to you in positive ways.
What d’cha think? Stimulate any ideas for you?
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